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Meet the experts; experience the technology! by ASBCI
02
Apr '11
The ASBCI is delighted to announce the UK's first interactive sizing and fashion technology workshop and seminar dedicated to giving apparel supply chain professionals hands-on experience of the latest 3D sizing, fit and fashion technologies.

The two-day workshop and seminar entitled 'Meet the experts; experience the technology!' is being held at the 1880 & Legends Suite, Leicester Tigers, Welford Road Stadium on Tuesday 17th May 2011 from 10.00am to 5.00pm and on Wednesday 18th May from 9.00am to 4.00pm.

Two full-size 3D body scanners, radio wave and laser models, will be available for on-site scans and visitors will be encouraged to use 3D shape analysis software to identify target consumer groups and develop size charts. From the 3D shape data they will be able to create a virtual environment populated by shape-based avatars, in which they can design garment prototypes, use pattern generation and grading software, virtual draping and cost estimation solutions. A full seminar programme will run parallel to the workshop event at which the world's foremost apparel sizing, fit and fashion technology experts and users will present on key issues.

Sizing and fit experts from Alvanon, Select Research and Sizemic will be on hand at the workshop and presenting at the seminar alongside fashion technology specialists from Assyst Bullmer UK partner of Human Solutions and Lectra. There will also be case study presentations at the seminar from the UK's largest multi-fashion brand e-tailer Shop Direct Group and leading corporate clothing supplier Incorporatewear, who will explain how they tackle the fit challenge.

At the seminar one of the world's leading authorities on sizing and fit issues, Ed Gribbin, president of apparel fit expert Alvanon Inc., will explain how brands and retailers can tackle consumers' frustration with inconsistencies in high street sizing and fit as highlighted in the recent Which? report '9 in 10 women annoyed by high street sizes'(Which? September 2010).

Continuing the sizing theme Richard Barnes, managing director, Select Research Limited will give an overview of the major sizing research projects in the UK and highlight key findings from Shape GB – the National Childrenswear Sizing Survey. Andrew Crawford, director, Sizemic Limited will then explain how SizeUK data can be exploited to help retailers and brands understand the distribution and overall size and shape of their target consumers, improve the sizing and fit of their garments and maximise the percentage of customers who can fit their clothes.

Eminent speakers from the fashion technology sector will include Dr Jochen Balzulat, director 3D body scanning, Assyst Bullmer UK partner of Human Solutions GmBH, who will explain how the latest integrated 3D body shape data, geographical consumer analysis and 3D virtual draping solutions can help bring 'best fit' designs to market faster. Furthermore Thierry Moncoutié,product marketing manager, Lectra will demonstrate how 2D pattern-making complemented by 3D visualisation increases the quality of each design while enabling easy verification of sizes at opposite extremes and facilitating global team communication and shortening collection lead times.

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