Home / Knowledge / News / Information Technology / PlayNetwork MC550 to enhance rue21 inc retail experience
PlayNetwork MC550 to enhance rue21 inc retail experience
21
Apr '11
PlayNetwork, producers of unrivaled media experiences for the world's top brands, announced fashion retailer rue21 Inc is its newest customer. Stylized to suit the rue21 teen customer, PlayNetwork will produce and program engaging in-store music and messaging for 672 rue21 retail sites in 44 states, which are the first to feature PlayNetwork's powerful new MC550 media player.

The MC550 is the latest release in PlayNetwork's innovative entertainment media technology platform, which enables businesses to securely deliver immersive entertainment programming featuring music, video, digital signage and branded messaging content.

“It's exciting for us to partner with PlayNetwork. The MC550 will allow us to continually enhance our in-store branding alongside the newest fashion trends, and supports our future power media initiatives in the 110 stores we're planning to open in the coming year,” says Dione O'Dell, Director of Marketing at rue21. “This 'up-to-date', current stream of music complements our speed-to-market merchandise strategy providing customers with a consistent shopping experience.”

Through a customized media program from PlayNetwork, driven by the user-friendly MC550 platform, rue21 can build brand affinity through customizable or automatic dayparting and rich mixes of music, messaging and seasonal promotions.

“With rue21, we're leveraging our MC550 technology to extend the brand's trendy vibe to the fashion-conscious customer,” says Craig Hubbell, EVP, worldwide sales and marketing, PlayNetwork. “rue21's media program is set to match the product on the racks as well as the taste of the customers who have made rue21 one of the fastest growing retail brands in the United States.”

A multifaceted content delivery platform, the MC550 enables access to 160 GB of music, messaging and video files on a single media player. Businesses can utilize PlayNetwork's technology solutions to deliver the most powerful branded content to customers.

PlayNetwork

Must ReadView All

Apparel/Garments | On 18th Jan 2017

Government considering 100% FDI in single brand retail

The Government of India is looking at allowing 100 per cent foreign...

Courtesy: Walmart

Apparel/Garments | On 18th Jan 2017

Walmart to create 34,000 new jobs in the US

The world’s biggest retailer and also the biggest US private sector...

Courtesy: UN Department of Public Information

Textiles | On 18th Jan 2017

World economy expanded by just 2.2% in 2016: UN

The world economy expanded by just 2.2 per cent in 2016, the slowest...

Interviews View All

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Rajiv Sirohi
Shara

‘Portugal is taking away a major share of the mill made sector.’

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search