May '11
THE CHALLENGE
Solving current needs and creating future opportunities with RFID Known for brands including HUE, No nonsense, Burlington, and others, Kayser-Roth also manufactures private-label brands for major retailers across the nation. Kayser-Roth values close working relationships with its partners, and states that a key Kayser-Roth goal is offering “innovative solutions and remarkable products” to its retail partners and customers.
A significant U.S. retailer initiated a nation-wide item-level RFID (Radio Frequency Identification) program to enhance inventory control. While RFID is well established for end-to-end supply chain tracking of pallets and cases of merchandise by suppliers and retailers, the use of RFID tags on individual packages of product is a new approach that offers even greater efficiencies.
For example, items tagged with RFID enable very fast, “touch-free” scanning of retail shelves, and retailers are seeing advantages in ensuring optimal stock levels. Pilot programs in the industry have demonstrated that the tight inventory control enabled by RFID can increase sales.
Potential uses in the future include loss prevention and streamlining of the checkout process.The major retailer is a leader in operations innovations, and when it requested item-level RFID tags on the products manufactured for them by Kayser-Roth, the Kayser-Roth team saw a two-pronged opportunity. A Project Manager at Kayser-Roth said: “We were ready to embrace the advances in product tracking and inventory initiated by our retail partner, and we knew that the rich data environment of RFID could deliver a wide range of efficiencies and new capabilities for us, now and in the future.”
“Our challenge was to deploy a cost-effective RFID solution with the sophistication to meet our retail partner's needs today while also paving the way for an ongoing series of innovations ahead for our retailer and for Kayser-Roth,” a Project Manager said.
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