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New Line Fabrics implements NedSense LOFT Web access
18
May '11
NedSense enterprises n.v. announces that it is implementing its LOFT customer experience engine at the leading US textile converter New Line Fabrics (NLF). New Line Fabrics will give its 3,500 retail outlets access to the customer experience engine in order to enhance and speed up the sales process by delivering a higher degree of visualization and therefore comfort at the purchasing decision. Its rapidly expanding network in Russia and Ukraine will be serviced by over 1,000 standalone versions giving those agents and resellers the full collection at their fingertips to customize to the customer's personal environment.

New Line Fabrics currently services 42 collections with over 3,100 individual SKUs from 16 countries and sales supersede 100 thousand meters per month. The LOFT customer experience engine allows agents and resellers in the New Line Fabric outlets to upload fabrics, window and wall covering and other textiles into the customer?s own environment of choice in order to create a „real virtual? experience.

Leonard Lurye, Chief Executive Officer of New Line Fabrics states: “We operate in a highly competitive world and so assisting designers and agents to work with our collections for their customers is key to the success of our business. With LOFT we offer them an unparalleled sales engine in that they can now create superb visualizations of their collections on any object or in any environment of the client?s choice. The web version further ensures that our collections are always up to date and well presented in any showroom around the world, which creates an additional saving in having to rely less on sample books”.

Mark Blinder, Chief Technology Officer of New Line Fabrics states: “The user friendliness of LOFT is unparalleled and will intuitively steer the various levels of users to work with LOFT and our ranges of textiles and so extract exactly what they need for their clients and purpose. The flexibility of the LOFT customer experience engine allows us to deploy the solution in the most suitable way depending on the region or user needs and with our local support teams we can ensure that we always have access to the most up to date environments”.

Pieter Aarts, Chief Executive Officer of NedSense enterprises n.v. states: “New Line Fabrics is an innovative and fast growing company, which spreads its wings both in terms of enhancing sales in new regions as well as deepening their range of products and the way in which they offer those to their agents and networks. The fact that in one click agents can turn a 2D image of their customers into a 3D design environment online to dress with their collections proved to be a major motivation. This way they interactively educate the sales teams whilst working for a customer, allow them to work faster and thus increase sales. We are delighted to work with them here in the US, in Europe and in Russian and the Ukraine.”

NedSense enterprises n.v.


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