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Philip Rooke to expand Spreadshirt clothing commerce platform
May '11
Spreadshirt announces the appointment of its new CEO, Philip Rooke. The multi-channel clothing commerce platform has promoted Philip from Chief Marketing Officer to lead the company through its new growth phase.

Philip's vision is of product customisation and print on demand as a vital strategy, both within the marketing campaigns of global brands and for local, innovative shop partners. “Spreadshirt has become the leading platform in the customisable clothing industry”, explains Philip Rooke.

“We now market in 15 countries and 9 languages, with factories in the US and EU. We are continually expanding the options we offer both the B2C and B2B markets, providing them leading quality service. I look forward to driving the business forward and continuing the great results we are seeing already.”

Lukasz Gadowski, Chairman of the Supervisory Board, commented “We are very happy to have Philip as our new CEO. He has proved himself as an exceptional leader in his previous positions and within Spreadshirt, where he has been the de facto CEO for the past few months.”

Philip joined Spreadshirt in 2009 and was promoted to the Management Board in August 2010. Establishing operational efficiency in order to create high revenue growth has been core to Philip's career to date and he secured a 45% increase in Shop Partner numbers in his first Spreadshirt role. Philip will continue to have responsibility for marketing and sales.

Prior to Spreadshirt, Philip was CEO of iVillage, transitioning the online company into the Tesco.com fold, becoming a Director at Tesco.com. His previous experience also includes Managing Director for Europe of Skinstore.com, the largest online retailer of skincare in North America, and Managing Director of Carlton Online. Throughout his career, Philip has seen internet business models shift and new technologies emerge, providing him with experiences in the entrepreneurial sector within larger businesses.

Spreadshirt is the leading multi-channel clothing commerce platform for creating, buying and selling personalised apparel. For the more than 35,000 active online shops selling around the world in 2010, the Spreadshirt c-commerce platform offers a flexible, risk-free, print-on-demand approach. Spreadshirt's fulfillment service handles everything from production and payment to shipping and customer service.


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