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Mens' fashion retailer Yoke invests in Eurostop solutions
Jun '11
Yoke, the newly opened men's designer fashion store in the Whitgift Centre, Croydon has invested in a retail management system from Eurostop. Yoke is the latest venture launched by the successful owners of renowned Rogue London in Blackheath and Bexley Heath. Yoke is a new concept in Europe, whereby designer brands each have a distinct area within the store - “a shop within a shop”.

Yoke plans to use the Eurostop system to manage its wide range of designer labels including G-Star, Emporio Armani, Hugo Boss Green, Robe Di Kappa and Diesel. It selected Eurostop's e-rmis and e-pos systems to enable its mangers to oversee a wide range of stock and for its easy to use Windows-based interface.

Ash Singadia, owner of Yoke commented, “We looked at a few retail management systems but felt that Eurostop definitely offered the best solution. Their experience and understanding of the retail market made them the obvious choice. We intend to use the system to better manage our stock control. We estimate that we will be able to reduce shrinkage and by checking our best sellers reduce our stock by 10 to 20%, which will also ease our cash flow.

“Yoke is a new concept in Europe and we are planning to open more stores in the next few years. The investment in a robust retail IT system is key to our expansion plans.”

Yoke is planning to use e-rmis head office system to handle its stock inventory, enabling it to reduce the stock required to meet customer demand and improving cash flow. The store will also use e-pos at till point to capture sales.

Phillip Moylan, Sales and Marketing Manager at Eurostop Ltd said; “Yoke is an example of an independent retailer that has been successful with a new concept in designer fashion. We have developed our retail systems to support retailers by providing them with the tools to support their business. Successful retailers know their market and customers, Eurostop systems can help them to make sure that they not only meet customer demand, but also manage stock and cash flow to keep profitable.”

Yoke is the latest venture newly opened in the Whitgift centre, Croydon by the owners of Rogue London. A new concept in Europe, Yoke has designated areas for brands in its store, “a shop within a shop”, including G-Star, Cast iron, Armani, Pretty Green and Super Dry.

Rogue London opened in 2004 in Bexleyheath in Kent and 2007 in Blackheath, London and is the only authorised retailer in the area selling a full range of designer clothing for men including brands G-Star, Emporio Armani, Hugo Boss Green, Fila Vintage collection Full Circle Robe Di Kappa and G-Star

Founded in 1990, with operations in London, Singapore and Shanghai, Eurostop provides complete solutions for Retail Management for the Fashion, Footwear and General Merchandise sectors encompassing both hardware and software.


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