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Online apparel firm Gymshark deploys Oracle's NetSuite

9th May 2017

Oracle NetSuite Global Business Unit, the world’s leading provider of cloud-based and omnichannel commerce software suites, has announced that UK’s fast-growing online retailer, Gymshark, has invested in NetSuite cloud, leveraging the support from SuiteCloud Developer Network (SDN) partner Patchworks, to help them grow and expand into new markets.

Most retailers confront a hairball of different systems for ecommerce, inventory management, order management, and third-party software systems. This siloed approach results in lost sales, inventory stock outs and ultimately poor customer experiences. By using the Patchworks Ecommerce Integration SuiteApp, Gymshark can easily connect existing ecommerce or other specialised business systems with NetSuite to help ensure consistency of data flows, business processes, and customer experiences.

Gymshark’s online fitness apparel company has been booming since launching five years ago, recently earning the top spot in the Times Fast Track 100, and is now expanding into new territories. The company has selected NetSuite and is leveraging the Patchworks Ecommerce Integration SuiteApp to gain greater visibility into its online customer data, which will allow it to provide more personalised offerings and services to shoppers across multiple channels and markets.

Chris Perrins, finance director at Gymshark said, “Our customers are at the heart of everything we do, and NetSuite’s cloud platform will help us to continue to improve our relationships with shoppers and build our global brand.”

Mark Woodhams, managing director EMEA at NetSuite said, “The British retail industry is facing tough times and a great deal of uncertainty, but looking at Gymshark you would never know it. Their growth has defied the odds in three very competitive sectors. By moving to the cloud with NetSuite and Patchworks, these growing brands can now replicate their success as they take their business to the next level.” (GK)

Fibre2Fashion News Desk – India

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