Salesforce Einstein AI makes 80+ billion predictions

27 Nov '20

2 min read

Pic: Salesforce

Salesforce, the leader in (Customer Relationship Management) CRM, has announced that Einstein, the first AI for CRM, now delivers more than 80 billion AI-powered predictions every day across all Salesforce products for sales, service, marketing and commerce. Einstein makes applications smarter with built-in automation and AI on top of existing CRM data.

The new, all-digital, work-from-anywhere world has accelerated our customers’ use of Einstein to sell smarter, deepen customer relationships, scale customer support and personalise experiences, from anywhere. Einstein gets smarter with each new piece of data added to a customer’s CRM, which makes Einstein uniquely positioned to deliver the best outcomes for sales, service, marketing and commerce, according to a press release by Einstein.

The company has recorded a 300 per cent increase in Einstein Bot sessions since February of this year, and a 680 per cent increase compared to 2019; 700 per cent increase in predictions for agents assistance and service automation (year over year). There is a 300 per cent increase in daily predictions for Einstein for Commerce in Q3 2020 (year over year).

There is a 67 per cent increase in Einstein for Marketing Cloud daily predictions in Q3 to help marketers create more personalised messages over email and mobile channels. There is a 32 per cent increase in converting prospects to buyers for customers using Einstein Lead Scoring by providing insights about past customer interactions. There is more than 1.5 million natural language searches per month; 1.5 natural language searches every second; 100+ million personalised keyword searches per month.

“AI is now an imperative, not a nice-to-have. Einstein substantiated what many have asked for years: How and when will AI really drive enterprise-level value, at scale. The pandemic forced companies to invest in the technologies that quickly add value. Einstein does exactly this by working invisibly behind the scenes to predict customer behaviour and preferences,” Marco Casalaina, SVP of product management and GM of Einstein said.

Salesforce remains focused on helping customers’ upskill their employees to better use AI in real business environments with Trailhead, Salesforce’s free online learning platform. These training modules provide learning content to help anyone understand the basics of AI and how it works, the responsible creation of AI, how to implement chatbots, and how to use Next Best Actions and more.

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