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Sportswear firm Anta selects Centric PLM solution
15 Dec '18
2 min read
Courtesy: Centric Software
Anta, the largest sportswear company in China, has selected Centric Software to provide its Product Lifecycle Management (PLM) solution. Centric Software provides the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury, and consumer goods companies to achieve strategic and operational digital transformation goals.
The company has ambitious plans to develop its position in the Chinese and international markets over the next ten years and an industry-leading PLM solution is critical to realising Anta’s ‘single-focus, multi-brand, omni-channel’ business strategy, according to a Centric
press release.
“The Anta brand is striding out into the world and can be a truly international brand that attracts customers from all over the globe. The way we manage products is very important because they are the most direct and close connection between brands and consumers. To meet the needs of consumers, we need to have complete control over our products including planning, design, development, manufacturing, and quality control. This requires the support of a professional and powerful PLM platform,” Zheng Jie, executive director and president of Anta Group said.
“The lack of a unified standard information platform to manage collaboration between product and supply chain teams resulted in inefficient internal and external coordination and restricted the development of Anta’s business. Selecting a suitable PLM solution was a high-priority project,” Chen Donghai, senior director of the process and information management centre at Anta said.
“Choosing a suitable PLM system is one of the largest investments Anta will make in its information management project. After a selection process that considered many vendors, Centric was chosen for its rich experience in the footwear and apparel industries. The vision of the PLM project is to create a platform for standardised operations across the full supply chain of goods, digitise product information and achieve effective data integration, structure, reuse, and analysis,” Donghai added.
“We are very happy to announce that Anta, the largest sporting goods company in China and the third largest in the world, has chosen Centric as their PLM partner. We are excited to work with Anta on their digital transformation and their ambitious growth strategy,” Chris Groves, president and CEO of Centric Software said. (GK)
The company has ambitious plans to develop its position in the Chinese and international markets over the next ten years and an industry-leading PLM solution is critical to realising Anta’s ‘single-focus, multi-brand, omni-channel’ business strategy, according to a Centric
press release.
“The Anta brand is striding out into the world and can be a truly international brand that attracts customers from all over the globe. The way we manage products is very important because they are the most direct and close connection between brands and consumers. To meet the needs of consumers, we need to have complete control over our products including planning, design, development, manufacturing, and quality control. This requires the support of a professional and powerful PLM platform,” Zheng Jie, executive director and president of Anta Group said.
“The lack of a unified standard information platform to manage collaboration between product and supply chain teams resulted in inefficient internal and external coordination and restricted the development of Anta’s business. Selecting a suitable PLM solution was a high-priority project,” Chen Donghai, senior director of the process and information management centre at Anta said.
“Choosing a suitable PLM system is one of the largest investments Anta will make in its information management project. After a selection process that considered many vendors, Centric was chosen for its rich experience in the footwear and apparel industries. The vision of the PLM project is to create a platform for standardised operations across the full supply chain of goods, digitise product information and achieve effective data integration, structure, reuse, and analysis,” Donghai added.
“We are very happy to announce that Anta, the largest sporting goods company in China and the third largest in the world, has chosen Centric as their PLM partner. We are excited to work with Anta on their digital transformation and their ambitious growth strategy,” Chris Groves, president and CEO of Centric Software said. (GK)
Fibre2Fashion News Desk – India
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