Home / Knowledge / News / Information Technology / TCS launches online analytics software for retailers
TCS launches online analytics software for retailers
08
Sep '16
Courtesy: TCS
Courtesy: TCS
Tata Consultancy Services, a leading global IT services, consulting, and business solutions organisation, has launched a new software that enables retailers to leverage insightful data either from in-store sensors or other Internet of Things (IoT) devices to deepen relationships with customers through more personalised customer engagement strategies.

Available from TCS' Digital Software & Solutions Group, 'TCS Customer Intelligence & Insights for Retail' helps established retailers compete more effectively for the loyalty of today's connected and increasingly empowered and demanding consumers. It is designed to counter the bombardment of today's consumers with random, irrelevant, and untimely offers, which occur when retailers lack granular insights about individual customer preferences or can't capitalise on real life situations, such as in-store shopping.

For retailers to deliver the most appropriate offers or opportunities to consumers – at the right time and place – they require unique, data-driven representations of real customers instead of less accurate, traditional funnel driven marketing. The new TCS software accomplishes this using behaviour based customer personas that are continuously informed and refined using proprietary machine learning technologies such as TCS' Adaptive Analytics Engine (A2E) and statistical algorithms, applied to demographic, social media, customer transaction, channel interaction, and loyalty data. The A2E technology, which works across a variety of industry domains, improves the accuracy of highly personalised actions, offers, promotions and other interactions designed to increase brand engagement.

The new software enables retailers to build trusted consumer relationships over time by delivering valued, personalised experiences in the right context and driven by insights from a variety of real world and online data sources.

TCS Customer Intelligence & Insights for Retail is an integrated solution that fills the gap between systems integrators offering technology building blocks and platforms and the growing array of ad tech and marketing tech niche products. It can be deployed as soon as 30 business days, allowing retailers to quickly reap the benefits of personalised marketing at a lower cost. (GK)

Fibre2Fashion News Desk – India


Must ReadView All

Textiles | On 26th Jul 2017

Vietnam’s textile & garment exports cross $13bn in H1

Vietnam earned $13.... billion from textile and garment exports in...

Courtesy: IVL

Textiles | On 26th Jul 2017

IVL completes PTA capacity expansion in Europe

Indorama Ventures Public Company Ltd (IVL), a global chemical...

Textiles | On 26th Jul 2017

Textile Corp of America to create 1000 jobs in Tennessee

Textile Corporation of America Inc, a leading textile manufacturer,...

Interviews View All

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X