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TCS launches online analytics software for retailers
Sep '16
Courtesy: TCS
Courtesy: TCS
Tata Consultancy Services, a leading global IT services, consulting, and business solutions organisation, has launched a new software that enables retailers to leverage insightful data either from in-store sensors or other Internet of Things (IoT) devices to deepen relationships with customers through more personalised customer engagement strategies.

Available from TCS' Digital Software & Solutions Group, 'TCS Customer Intelligence & Insights for Retail' helps established retailers compete more effectively for the loyalty of today's connected and increasingly empowered and demanding consumers. It is designed to counter the bombardment of today's consumers with random, irrelevant, and untimely offers, which occur when retailers lack granular insights about individual customer preferences or can't capitalise on real life situations, such as in-store shopping.

For retailers to deliver the most appropriate offers or opportunities to consumers – at the right time and place – they require unique, data-driven representations of real customers instead of less accurate, traditional funnel driven marketing. The new TCS software accomplishes this using behaviour based customer personas that are continuously informed and refined using proprietary machine learning technologies such as TCS' Adaptive Analytics Engine (A2E) and statistical algorithms, applied to demographic, social media, customer transaction, channel interaction, and loyalty data. The A2E technology, which works across a variety of industry domains, improves the accuracy of highly personalised actions, offers, promotions and other interactions designed to increase brand engagement.

The new software enables retailers to build trusted consumer relationships over time by delivering valued, personalised experiences in the right context and driven by insights from a variety of real world and online data sources.

TCS Customer Intelligence & Insights for Retail is an integrated solution that fills the gap between systems integrators offering technology building blocks and platforms and the growing array of ad tech and marketing tech niche products. It can be deployed as soon as 30 business days, allowing retailers to quickly reap the benefits of personalised marketing at a lower cost. (GK)

Fibre2Fashion News Desk – India

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