Home / Knowledge / News / Information Technology / TexTrace & Eximia develop mobile solution “eBrand”
TexTrace & Eximia develop mobile solution “eBrand”
20
Apr '16
Courtesy: TexTrace
Courtesy: TexTrace
TexTrace, a pioneer in advanced technology for the apparel industry, has partnered with radio frequency distribution (RFID) system integrator, Eximia, to develop “eBrand”, a mobile brand protection solution using RFID technology.

The eBrand solution will let fashion brands securely verify the authenticity of their products throughout the worldwide supply chain, protecting their customers and their reputation from counterfeits and grey markets. The end-to-end product authentication solution blends TexTrace's expertise in the design and manufacture of woven RFID brand labels, with algorithms and mobile system integration from Eximia.

TexTrace incorporates RFID technology into woven brand labels with a genuine look and feel, which are shipped directly to fashion brand manufacturers for source tagging. Each label is encoded with a proprietary algorithm including a unique identification code, which can be easily checked and verified with the eBrand mobile app via the secure Eximia authentication server.

“The unique, end-to-end eBrand business solution is made possible by the collaboration of two RFID pioneers in the fashion industry, TexTrace and Eximia. With the TexTrace woven RFID brand label fully integrated into apparel and accessory items, brands and their retail clients can rest assured that they are protected from unauthorised re-sellers and return fraud, ” said Sybille Korrodi, head of marketing, TexTrace.

“eBrand is the most advanced brand protection solution available combining RFID technology and mobile applications to address the global fashion industry's very real concerns over product authentication. Quick and simple product authentication enables distributors and brand owners to verify without a doubt that branded products are authentic, distributed through authorised channels and sold in the right stores ,” said Mario di Floriano, CEO, Eximia.

TexTrace and Eximia are presenting eBrand solution at the ongoing IT4Fashion conference and exhibition in Italy till 22 April 2016. (HO)

TexTrace

Must ReadView All

Courtesy: Li & Fung

Textiles | On 29th Mar 2017

Li & Fung introduces new 3-year plan 2017-2019

Li & Fung Limited has outlined its next Three-Year Plan (2017-2019)...

Courtesy: Carrington

Apparel/Garments | On 29th Mar 2017

Carrington Workwear signs JV with TMG Textiles

Carrington Workwear, one of the largest producers of workwear fabrics ...

Apparel/Garments | On 29th Mar 2017

Jabong launches Aeropostale on its platform

Jabong has added leading American high-street fashionwear brand,...

Interviews View All

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

C. Dhandayuthapani
Mag Solvics Pvt. Ltd

ITME 2016 exploited our full strength like never before

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search