A Kibo customer for more than 15 years, Title Nine wanted to reinvigorate its previous website by elevating the brand experience to better connect with its customer base who are shopping via desktop, mobile and tablet.
"The Kibo e-commerce solution has not only allowed us to expand features and functionality of our new site, but it has created a more seamless shopping experience for our customers. Our goals with the new site were to put more emphasis on building a community of customers and to help them more easily find the products they want," said Chrissy Ginieczki, Vice President of Marketing and e-commerce, Title Nine.
The upgraded site includes enhanced content on each product page, an improved checkout flow in all channels and an engaging mobile experience for Title Nine shoppers. This has resulted in higher conversion rates across all touchpoints and improved customer interaction with the brand.
New features of the upgraded website include 'Meet Our Models' feature to support brand differentiation. Title Nine models are real people. Their stories are prominently featured on the retailer's homepage, including lifestyle shots in products and recommended products to purchase. Priority is being given to social media to build community. Social features on the home page display Instagram photos of customers wearing Title Nine apparel while swimming, running, hiking, or travelling.
Guided selling tools including Meet our Bravangelists, Bra Fit Calculator and Fit Tips & Tricks help customers find the right sports bra for them, while Shop by outfit page features photo spreads that include both products in a collection and lifestyle imagery.
"As the retail industry continues to undergo reinvention, we are proud to work with retailers like Title Nine who are dedicated to making online shopping a fun and engaging experience for consumers. Title Nine's focus on community and female empowerment shines through in the new e-commerce site. We look forward to many more years of working together with the Title Nine team, providing their customers with new and engaging ways to shop," said Julie Hogin, VP of operations, Kibo. (KD)
Fibre2Fashion News Desk – India
Fashion | On 20th Jul 2018
The business of sportswear has evolved at a fast pace over the years. ...
Textiles | On 20th Jul 2018
Japanese company YKK recently discussed with the Uztuqimachiliksanoat ...
Textiles | On 20th Jul 2018
The US Home Fashion Products Association (HFPA) has alerted its...
e-Commerce is still evolving fast with constant flux and surprises
Textile & apparel bodies
Textile industry would like to see inclusion of cotton yarn under MEIS and ...
Narayan Tex Fab
I find it hard to find professionals in Surat
<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...
Premier Looms is a leading provider of cutting-edge machinery and...
J Korin started as a partnership firm with four powerlooms in the textiles ...
Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...
Iago Castro Asensio
RCfil Distribuciones S.L.
Iago Castro Asensio, International Business Manager of RCfil...
Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...