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True Fit recognised as “Cool Vendor” by Gartner
09
May '16
Courtesy: True Fit
Courtesy: True Fit
True Fit, a footwear and apparel discovery platform, recently announced that it has been recognised as “Cool Vendor” in digital commerce marketing by Gartner in its report for 2016.

True Fit was named the “Cool Vendor” for its ability to help retail and brand marketers overcome the online fit challenge with its Genome, which comes with Confidence Engine, allowing retailers to provide highly personalised fit ratings and size recommendations to shoppers.

“True Fit is dedicated to unlocking digital growth online and in store for the massive footwear and apparel market. This accolade validates and reinforces the unique collaboration that we harness between retailers, brands and consumers, which has given rise to the Genome. As demand continues to rise sharply, we are passionate about helping everyone leverage this special platform and continue to help accelerate inspired growth in shopping for shoes and clothing,” said Bill Adler, CEO, True Fit.

The Gartner’s report highlights innovative, impactful and intriguing products and services available to marketers to transform their digital commerce tactics. (HO)

True Fit


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