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US-based Brentwood selects Simparel Enterprise Solution
Oct '16
Simparel, Inc., the innovator in IT solutions for the fashion and consumer goods industries, has announced that US-based manufacturer and distributor of decorative pillows and chair pads, Brentwood Originals, Inc. is set to implement its Enterprise Solution, to expand functional capabilities, streamline operational complexities, and enhance customer service.

Brentwood Originals, Inc. will replace its legacy ERP system with the end-to-end business software at its three regional offices in California (corporate headquarters), Mississippi and Ohio. In addition to streamlining the company's current IT processes, the fully-integrated Simparel platform promises to provide significant new product development, raw materials, supply chain, shop floor, warehousing, and other management capabilities that will empower the market leader to better manage product customisation, SKU proliferation, direct-to-consumer fulfilment, and other customer and consumer demands that add complexity to business processes.

When fully implemented, Brentwood Originals expects the Simparel software to be used by about 120 managers and team members across all functional departments.

Another example of the power of the all-in-one solution for Brentwood Originals is the capabilities found in Simparel PLM (Product Lifecycle Management). Originally considering a component for future use, the company discovered significant product development benefits in the module during the evaluation and has decided to accelerate its deployment.

Brentwood Originals SVP and CFO, Joel Fierberg said, “After a lengthy evaluation of systems, we decided that Simparel was our best solution to remove obstacles in our business and improve our ability to meet changing and expanding customer needs. An important goal for us with the new system is to gain greater integrity in our data. Simparel will allow us to simplify from holding often-conflicting data in multiple locations to a single source of up-to-date and accurate information. That will give us greater visibility and empower all of us to make faster, better-informed business decisions across our three locations and the entire business.”

Simparel strategic account director Jill Powers said, “We are pleased with the opportunity to work with such a professional and capable team at Brentwood Originals. We applaud their efforts to identify their needs and conduct a thorough evaluation. In addition to ensuring a great system fit, this has helped to quickly establish a very comfortable working relationship. We look forward to a strong partnership.” (GK)

Fibre2Fashion News Desk – India

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