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US workwear brand Carhartt selects Centric PLM
10
Jun '17
Courtesy: Centric Software
Courtesy: Centric Software
Carhartt, America’s premium workwear brand since 1889, has selected Centric Software to provide its Product Lifecycle Management (PLM) solution. Centric Software is the leading PLM solution for fashion, retail, footwear, luxury, outdoor, and consumer goods companies. Carhartt has experienced rapid growth, adding a women’s workwear line in 2007.

Deb Ferraro, vice president of product development at Carhartt said, “Like most of our competitors, our manufacturing mix has grown to include overseas production. The key difference between Carhartt and many other manufacturers in our category, is that we have always manufactured here in the US since our founding in 1889. Prior to Centric, we had a product data management system that was outdated, and it couldn’t provide us with what we needed. Like many other brands, our main challenge is to get to market sooner.”

“We needed better information to help us make decisions about what should be in our lines. Our old system helped with our product specifications, but we didn’t have one location with all the information about each product. Our fabric specs were housed in one place, our garment specs were housed in another place, and the line plan architecture was stored elsewhere. We needed a single source for the truth,” he added.

Ferraro said, “We looked at other software solutions, and some catered more to production; others more to retailers. Centric supports brands similar to ours, which was an important factor. The user-friendliness, intuitiveness of the software, and the fact that the user community has an influence on new areas of development was crucial in our decision-making process.”

Chris Groves, president and CEO of Centric Software said, Carhartt is renowned for producing high-quality workwear, and we are thrilled to be part of their continued growth and development as a brand. Carhartt has a long and proud history, and we will partner with them to innovate and bring development and production in line with the most up-to-date best practices in the apparel industry.” (GK)

Fibre2Fashion News Desk – India


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