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USizy helps UK retailers to reach £28 billion worth sales
28 Dec '20
3 min read
Pic: USizy
Retail data platform, USizy, is among the emerging start-ups poised to help UK retailers leverage technology to cope with record sales expected to reach £28 billion this Christmas, by first tackling archaic sizing guides. USizy, based in the US, is the top size recommendation and prediction solution for e-commerce and the latest technology of its kind.
USizy entered the complex e-commerce space in 2016 with the goal of revolutionising traditional size guides. Four years on, with a growing database of 400+ global brands and 200 e-commerce partnerships, the start-up has built market-leading technology that requires just 2 lines of code and a product feed to integrate, streamlining the entire workflow process across sizing, stock, pricing, and logistics to transform the heart of retail.
As UK retailers prepare for record online demand, USizy warns of the unseen but inevitable expenses caused by outdated sizing guides and generous return policies, the latter of which has become an industry norm. According to USizy data, clothing will account for 75 per cent and footwear for 25 per cent of online Christmas returns, with sizing errors cited as the main culprit. By tackling size issues with custom sizing technology, such as the uSizy Size Adviser, online retailers with an average of one million monthly sessions can generate an additional £150,000 in net sales, not to mention the additional savings gained from significant reductions in costly returns, according to a press release by the company.
Customised solutions not only capture data points for retailers to understand the current demand of their customers in terms of fit, but remove user hesitation and establish trust while eradicating the costs, frustrations and inefficiencies caused by sizing. Existing sizing guides fail to consider many aspects of the user experience, perhaps most blatantly, that shoppers often don’t know their own measurements. Amid the progress made in refining online shopping experiences, it seems obsolete that traditional size guides remain commonplace when retailers risk losing their customers at the most critical point in the online shopping process: size selection.
“Presenting the right sizes to users with the Size Adviser, a machine learning technology, is increasing overall conversion rates by 25 per cent and reducing returns rate by 29 per cent on average for over 400 online brands. Our Size Adviser increases overall conversion by 25 per cent on average, and when compared directly with size guides, the increase in conversion is 300 per cent. By addressing customers with a bespoke, personalised size recommender, online retailers can boost repeat sales by 10 per cent to reinforce customer loyalty. With increased confidence in the purchasing process, the buying decision time of users also decreases by 20 per cent and the average cart size increases by 10 per cent. These are game-changing improvements as the e-commerce landscape becomes increasingly competitive,” Iñaki García, CEO and founder of USizy said.
USizy entered the complex e-commerce space in 2016 with the goal of revolutionising traditional size guides. Four years on, with a growing database of 400+ global brands and 200 e-commerce partnerships, the start-up has built market-leading technology that requires just 2 lines of code and a product feed to integrate, streamlining the entire workflow process across sizing, stock, pricing, and logistics to transform the heart of retail.
As UK retailers prepare for record online demand, USizy warns of the unseen but inevitable expenses caused by outdated sizing guides and generous return policies, the latter of which has become an industry norm. According to USizy data, clothing will account for 75 per cent and footwear for 25 per cent of online Christmas returns, with sizing errors cited as the main culprit. By tackling size issues with custom sizing technology, such as the uSizy Size Adviser, online retailers with an average of one million monthly sessions can generate an additional £150,000 in net sales, not to mention the additional savings gained from significant reductions in costly returns, according to a press release by the company.
Customised solutions not only capture data points for retailers to understand the current demand of their customers in terms of fit, but remove user hesitation and establish trust while eradicating the costs, frustrations and inefficiencies caused by sizing. Existing sizing guides fail to consider many aspects of the user experience, perhaps most blatantly, that shoppers often don’t know their own measurements. Amid the progress made in refining online shopping experiences, it seems obsolete that traditional size guides remain commonplace when retailers risk losing their customers at the most critical point in the online shopping process: size selection.
“Presenting the right sizes to users with the Size Adviser, a machine learning technology, is increasing overall conversion rates by 25 per cent and reducing returns rate by 29 per cent on average for over 400 online brands. Our Size Adviser increases overall conversion by 25 per cent on average, and when compared directly with size guides, the increase in conversion is 300 per cent. By addressing customers with a bespoke, personalised size recommender, online retailers can boost repeat sales by 10 per cent to reinforce customer loyalty. With increased confidence in the purchasing process, the buying decision time of users also decreases by 20 per cent and the average cart size increases by 10 per cent. These are game-changing improvements as the e-commerce landscape becomes increasingly competitive,” Iñaki García, CEO and founder of USizy said.
Fibre2Fashion News Desk (GK)
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