VIA Outlets selects Coniq's customer loyalty programme

12 Sep '20

3 min read

Pic: VIA Outlet

To strengthen its position as Europe’s leading operator of premium outlet shopping destinations, VIA Outlets has chosen to expand its partnership with Coniq as the provider of customer engagement and loyalty software and services that run across its entire portfolio. Coniq is the total customer engagement company for shopping malls and retail brands.

VIA Outlets has witnessed significant business growth in recent years including an increase of 8.4 per cent and 6.1 per cent in brand sales and footfall, respectively, in 2019, by using Coniq’s total customer engagement platform to better understand customers, anticipate their behaviour and engage them with personalised communications, according to a press release by Coniq.

In recognition of the need to deliver personalised customer experiences across multiple physical and digital channels, VIA Outlets selected Coniq and its IQ platform in 2017. Within a year of launching the Fashion Club, members spent, on average, 35 per cent higher than non-members. Today, the Fashion Club has grown to have over 400,000 active members across 9 countries, and is now being used as a springboard to power VIA Outlets’ recovery from the COVID-19 lockdowns.

Using the power of customer insights gleaned from the Coniq IQ platform, VIA Outlets were able to analyse trading patterns to safely reopen centres and to communicate with their local community of shoppers with personalised engagement strategies based on their individual preferences.

This year, Coniq will expand its real-time engagement platform capabilities, giving VIA Outlets access to market leading innovations such as real-time location tracking, advanced segmentation, dynamic message content and enhanced customer-centric incentives to transform the shopping experience.

“Working with Coniq has enabled us to place customers at the heart of our organisation. Coniq is a strategic partner of VIA Outlets, providing both a technology platform and deep loyalty expertise to help design and run the hugely successful Fashion Club. The data from this allows VIA Outlets to truly know and interact with our customers in a personalised way that leaves a lasting, positive experience,” Marc Mangold, director of CRM, digital, and media at VIA Outlets said.

“At Coniq, we believe shopping centres and brands need a simpler, faster way to succeed with customers. We are excited to help VIA Outlets define the future of personalised shopping experiences, and look forward to delivering even more innovations and business value through our total customer engagement platform,” Ben Chesser, CEO of Coniq said.

Fibre2Fashion News Desk (GK)

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