Home / Knowledge / News / Models / Kimberly Caldwell stars in YMI Jeanswear fall campaign
Kimberly Caldwell stars in YMI Jeanswear fall campaign
04
May '09
YMI Jeanswear announced Kimberly Caldwell as their newest Brand Ambassador for the denim company's Fall 2009 national and international advertising campaign. Continuing to showcase rising stars, YMI hand-picked the singer, actress and television personality to represent the brand's image.

Kimberly Caldwell gained national recognition during her time on the second season of the television phenomenon, "American Idol," and is also known for her work as an entertainment correspondent and host for the TV Guide Network. Soon, Kimberly will be seen as the host of a new MTV show produced by Mark Burnett and Sean "P.Diddy" Combs, "P.Diddy's StarMaker," set to premiere in late spring/early summer 2009.

Kimberly's first love continues to be music and she is presently writing and recording songs for her debut album with the help of music industry legend Diane Warren. Adding to her promising career, she is set to get her own Ryan Seacrest-produced reality show, tentatively titled "Crashing With the Caldwells," which will follow her in the studio recording her album, attending and hosting red-carpet events and living in her Los Angeles home with her sisters.

YMI is taking the brand image out-of-bounds to capture a mood by composing shots with depth, texture and a pallet of neutral soft colors. The campaign will reveal an edgy and bold look showcasing denim, which appeals to wider range of consumers.

"I'm beyond excited to be the new face of YMI Jeans," Kimberly shares. "I'm a huge fan of their line and I've been involved with the brand for years doing fashion shows and various events so I was definitely thrilled with the opportunity to be their new brand ambassador for Fall 2009! I've had such a blast working on the campaign so far and I can't wait for it to launch!"

The campaign will unveil June 2009. The print and digital advertising portion of the campaign will be featured in fashion and entertainment publications and websites. The outdoor billboard campaign will be displayed throughout the Los Angeles metropolitan area.

YMI Jeanswear


Must ReadView All

Apparel/Garments | On 23rd Sep 2017

AAFA urges negotiators to preserve TPLs in NAFTA

The American Apparel & Footwear Association (AAFA), an alliance of...

Textiles | On 23rd Sep 2017

SIMA urges Centre to re-look duty drawback rates

he Southern India Mills’ Association (SIMA) has appealed to the...

Textiles | On 23rd Sep 2017

PKR 690.65-mn budget for Pakistan Cotton Committee

The Pakistan Central Cotton Committee (PCCC) recently approved a PKR...

Interviews View All

Varinder Singh Jawanda
Trendy Bharat

Sizing and fitting issues are inherent problems for companies expanding...

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search