Home / Knowledge / News / Models / Kimberly Caldwell stars in YMI Jeanswear fall campaign
Kimberly Caldwell stars in YMI Jeanswear fall campaign
04
May '09
YMI Jeanswear announced Kimberly Caldwell as their newest Brand Ambassador for the denim company's Fall 2009 national and international advertising campaign. Continuing to showcase rising stars, YMI hand-picked the singer, actress and television personality to represent the brand's image.

Kimberly Caldwell gained national recognition during her time on the second season of the television phenomenon, "American Idol," and is also known for her work as an entertainment correspondent and host for the TV Guide Network. Soon, Kimberly will be seen as the host of a new MTV show produced by Mark Burnett and Sean "P.Diddy" Combs, "P.Diddy's StarMaker," set to premiere in late spring/early summer 2009.

Kimberly's first love continues to be music and she is presently writing and recording songs for her debut album with the help of music industry legend Diane Warren. Adding to her promising career, she is set to get her own Ryan Seacrest-produced reality show, tentatively titled "Crashing With the Caldwells," which will follow her in the studio recording her album, attending and hosting red-carpet events and living in her Los Angeles home with her sisters.

YMI is taking the brand image out-of-bounds to capture a mood by composing shots with depth, texture and a pallet of neutral soft colors. The campaign will reveal an edgy and bold look showcasing denim, which appeals to wider range of consumers.

"I'm beyond excited to be the new face of YMI Jeans," Kimberly shares. "I'm a huge fan of their line and I've been involved with the brand for years doing fashion shows and various events so I was definitely thrilled with the opportunity to be their new brand ambassador for Fall 2009! I've had such a blast working on the campaign so far and I can't wait for it to launch!"

The campaign will unveil June 2009. The print and digital advertising portion of the campaign will be featured in fashion and entertainment publications and websites. The outdoor billboard campaign will be displayed throughout the Los Angeles metropolitan area.

YMI Jeanswear


Must ReadView All

ITC, ICS tie up to help Moroccan textile value chain

Textiles | On 21st Apr 2018

ITC, ICS tie up to help Moroccan textile value chain

The International Trade Centre (ITC) has partnered with ICS, which...

Bangladesh garment manufacturers call for fair pricing

Apparel/Garments | On 21st Apr 2018

Bangladesh garment manufacturers call for fair pricing

Bangladesh garment manufacturers want a ‘commensurate adjustment’ by...

Pak ministry proposes extension to PM package for 2018-19

Textiles | On 21st Apr 2018

Pak ministry proposes extension to PM package for 2018-19

Pakistani textile ministry has reportedly proposed extending the...

Interviews View All

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Top executives
Textile industry

The foremost issue is bridging the skill gap

Urmil Arya

Sushila International, a well established textile organisation established ...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search