Niche and Basic embarked on a journey of excellence 5 years back and it’s holding its guard through an enduring effort to manufacture quality rug products and provide the best of the services in the industry. We people have a rich exposure to the world of textiles as we have been dealing with the importers, retailers, buyers, designers, and this also has given us a deep insight into the minds of the customers. At Niche and Basic we have our own exclusive design studio, and we constantly strive to come up with new and innovative designs for our customers. We also create designs according to a customers demand.

Our products are divided into two categories where NICHE AND BASIC (HOME) which deals in home fashions like bath rugs ,kitchen linen, table linen, running fabrics, NICHE AND BASIC (ACCESSORIES) is for leather jute candles silk scarves, artificial Jewellery.

We manufacture rugs of various types, such as, woven, braided, hooked, and bath rugs. We also manufacture kitchen linen, table, linen and leather accessories and jute product.

We fashion some excellent candles, scarves and artificial jewelry. At Niche and Basic we have specialized team of professionals who analyze the manufactured products as per the AQL (Acceptable Quality Standard) system. Regular monitoring of products is a must with us.

We believe in having a global exposure and that’s why we always attend the renowned fairs world over. In the coming year we will be visiting “HEIMTEX” trade fair in Frankfurt (Germany).

Our employees make sure that we deliver our products in time as at Niche and Basic we value our customer’s time. “C. G. Campbell has rightly said Quality isn't something that can be argued into an article or promised into it. It must be put there. If it isn't put there, the finest sales talk in the world won't act as a substitute.” At Niche and Basic we firmly believe in this and make sure we meet out our customers demands and deliver to them exceptional quality products.