Enterprising Profile
Rohit Surfactants Pvt Ltd (Leather and footwear division) is part of the fast growing Rohit Surfactants group with sales of US$ 400 million per annum. The Footwear & Leather Division has recorded impressive growth since inception in 1995. Rohit Surfactants Pvt Ltd (Leather & Footwear Division) has over 1200 full time employees. The group produces one of the leading FMCG brand in India marketed under the brand name of ‘GHARI’. The company markets a leather footwear brand in India by the name of ‘RED CHIEF’, all footwear made under this brand is of leather. The company is a complete leather and footwear manufacturer with its own tannery, and three footwear and a sole manufacturing plants.

Tannery
The tannery and the leather finishing division at Rohit Surfactants specializes in all types of chrome and vegetable tanned Cow, Imported Cow, Buffalo and Calf leather. The capacity of the new tannery at Rohit Surfactants is planned over 40,000. ft. of leather per day, currently the existing one produces around 15,000 sq. ft. of leather per day. Some of our regular products comprise of Softy, Nappa, Burnish, Smooth, Nubuck, Suede, Printed, Oil-pull-up, NDM, Crackle Crumble, Crunch, Rub-off, Crazy horse, DD lining and Split leather.

Footwear Excellence
The company has a sole and three footwear manufacturing plants, two in Kanpur and one in Haridwar. The complete footwear manufacturing is done in house including cutting, closing, lasting and finishing of the leather footwear. The three footwear manufacturing units combined, produce over 4,000 pairs of footwear per day, a new export factory planned in Kanpur will push that to 5,000 pairs per day by March 2009. The company has trained employees for different types of footwear like Cement or Struck–on construction, strobel–stitched, Stitch down or hand stitched construction, Moccasins and also all types of open leather footwear like sandals and slippers.

Expansion
A new Footwear Manufacturing Export plant is under construction. This unit is spread over 100,000 sq. ft. of area. Situated at the Leather Technology Park on the outskirts of Kanpur, it will be ready for production by March 2009. The footwear plant will have a capacity of 2,000 pairs of footwear per day. The tannery division of the plant will be a completely integrated tanning unit, beginning with the process of raw hides to wet blue and wet blue to crust and finally, finishing the crust into finished leather. The total output of finished leather from the new tannery is estimated to be 40,000 sq. ft. of finished leather per day.

Corporate Philosophy
At Rohit Surfactants (Leather & Footwear Division), we don’t just undertake commitments. Rather, we begin a long-term relationship with clients. This requires greater commitment and shouldering of more responsibility. Since the start, the company has endeavored to provide absolutely the best in footwear; which resulted in satisfied customers. What’s more, we listen to our customers and constantly focus on their needs. Our activities reflect us as a customer-conscious, environment friendly and socially responsible company.

Clientele
The company’s current business comprises domestic supplies, majorly in the Indian market, branded as “Red Chief” shoes. In export market the company has been supplying to brands like Shoefayre, Kickers and Bata in Europe. Participation in international shoe fairs like the Expo Riva Schuh in Garda, Italy and GDS in Dusseldorf, Germany have exposed the company towards European market.

Quality Policy
The driving force behind the company through the years has been its quest for excellent quality. The company’s tannery and leather finishing plants ensure that the leather is available as per exact requirement and best quality. Each of our products incorporate the highest standards of quality achieved through stringent quality control via adoption of latest technologies, careful chemical and physical testing of raw materials used, continuous on process monitoring of production, array of post assembly checks and commitment of our employees to achieve these quality standards. An urge to offer even better products to customers keeps us engaged with constant quality upgradation.

People Productivity
At Rohit Surfactants, we constantly gear up for the challenges of change. We invest in training and strengthening of our human assets knowledge, skills and perspectives. The assets include enthusiastic and customer centered designers, technicians, and techno commercial professionals. We take steps to unleash the inner creativity of employees, through self managed work groups, further empowering our people. We conduct regular training programs. And this reflects in all our areas of work via world class standards and services.