"RUFF KIDS" is the largest selling kids wear brand in India today and the success has been achieved in a very short span. This is a symbol of consumer confidence, trust & loyalty to the brand, thus making it a brand earning many laurels from its value consumers.

Being the trend setters in kids wears segment we create the latest international fashion trends providing the fashion conscious kids stylish clothing co-ordinate accessories with ever changing styles & products.

"RUFF KIDS" has always nurtured futuristic outlook by maintaining constant innovation, creation and stringent quality control measure, coupled by dynamic marketing approach providing complete customer satisfaction.

D. S. Corporation is the flagship company of DEARSON group of companies engaged in manufacturing of garments since the last 25 years. The group started manufacturing party wear & formal co-ordinates way back in 1980. Managed by the Patca Brothers, its products have reached all parts of India & beyond.

It was the first in this industry to recognize & satisfy the need of the hitherto neglected segment of kids wear from 1 to 16 years. Keeping pace with the changing requirements of the market, the group ventured in the field of casuals in 1995 under the Brand label of "RUFF KIDS" and has never looked back since.

BRAND
"RUFF KIDS" products are manufactured and marketed under the labels of "RUFF BABY" & "RUFF KIDS" to cater to the needs of children from 1-3 yrs & 4 -16 yrs age respectively. "RUFF KIDS" is the largest selling kids wear brand in India today and the success has been achieved in a very short span. This is a symbol of consumer’s confidence, trust & loyalty towards the excellence of the brand, thus making it a brand earning many laurels from its valued consumers.

We being trend setters in the kids wear segment, we create products in line with the latest international fashion trends, providing the fashion conscious kids stylish clothing and coordinated accessories with ever changing styles & products. "RUFF KIDS" has always nurtured a futuristic outlook by maintaining constant innovation, creation and stringent quality control measures, coupled with dynamic marketing approach providing complete customer satisfaction.

VISION

• To create an international market presence & expand our market share exponentially to embrace diversity and to cultivate strength, pride and passion as we grow.
• To align "RUFF KIDS" along with other international brands, so as to permeate the popular culture and become an icon of the generation.
• To create a striking image and fresh new products to gain momentum & world wide recognition.

MISSION
"Change is the only constant”
We believe in providing innovation in fashion, designs and ideas coupled, with superior quality products to remain as market leaders and trendsetters in the kids segment. Apart from making superior quality products we dedicate ourselves to personal & professional enrichment through an environment of open communication, teamwork, trust and respect along with entrepreneurial spirit.

PHILOSOPHY

• “Sky is not the limit”
• Achievements at "RUFF KIDS" are the result of combined efforts of each
• Individual.
• Transforming oneself from "Performer" to "Achiever”.
• Giving freedom in one's own area of operation.

A company's journey never begins alone. We carry with us the hard work, sheer determination, perseverance of our dedicated employee and the trust of our value customers. In a world where customers have a wide variety of choices, quality is a crucial factor between catastrophe and success.

At "RUFF KIDS" we have realized, RUFF KIDS absolute Commitment to superior quality uncompromising of our products and services is the key to becoming the best in the world.

QUALITY
Wherever required the products are given a special treatment to lend the requisite luster and feel. Special care is taken to make the garments comfortable for the kids, so that the end product is "Zero Risk” for the children's sensitive skin, "RUFF KIDS" is a premium label adhering to strict quality control parameters from design to packing. The entire production cycle has several quality checks built in it.

Quality control measures conform to International standards. The carefully made "RUFF KIDS" products undergo a high level of finishing and packing along with final inspection at a finishing unit with the latest and best of the machines.

TECHNOLOGIES
"RUFF KIDS" products are manufactured using the latest machinery installed in clean and airy units. Use of specialized machinery and stage-wise inspection ensures uniformity in manufacture of high quality products. This is done at specialized manufacturing units using the world’s best garments manufacturing machines.

The manufacturing process is monitored using an on-line, collaborative package developed in-house to cater to the specific needs of the garments industry. This package gives a bird's eye view as well as the intricate details of each stage of manufacture. These enables us to formulate production plans and provides means of implementing and monitoring production, dispatch, etc. and provide timely alerts enabling us to take corrective actions as and when required.

PRODUCTS
"RUFF KIDS” commitment to quality & creativity is evident through its products & designs. At our research, design & manufacturing facilities, everything is geared to user friendliness & reliability, from what we produce to how we go about producing it. The same exacting standard is applied to quality control. "RUFF KIDS" range of clothing comprises of trendy designer wear trousers, denims, Capri’s, shorts, shirts, t-shirts, jackets, etc. This range is complemented by a wide variety of accessories such as socks, undergarments, water bottles, caps, belts, wallets, tennis balls, etc.

DESIGN
"RUFF KIDS" products are a result of painstaking efforts of a team of highly qualified designers. Mr. Naushad Patca, Director D. S. Corporation assisted by Mr. Rizwan Patca heads the design as well as the procurement cell. Leading a team of able designers he personally keeps a vigil on the quality parameters. World-class innovativeness being the key word at "RUFF KIDS", leads to development of new designs season after season. Pioneers in the kids market, "RUFF KIDS" is always committed to provide international quality fashion garments & accessories for kids.

The trendy innovative & durable collection is sure to fascinate kids of all ages. Extreme care is taken at the time of selection of fabrics to take into account the varied climatic condition. A majority of the fabrics are the result of the efforts of our design team resulting in unique designs rarely available elsewhere. Embellishments form a very important component of "RUFF KIDS" products. Proper selection of embellishments results in giving garments a very trendy look.