"RUFF KIDS" is the largest selling kids wear brand
in India today and the success has been achieved in a very short span. This is
a symbol of consumer confidence, trust & loyalty to the brand, thus making
it a brand earning many laurels from its value consumers.
Being the trend setters in kids wears segment we create the latest
international fashion trends providing the fashion conscious kids stylish
clothing co-ordinate accessories with ever changing styles & products.
"RUFF KIDS" has always nurtured futuristic outlook by maintaining
constant innovation, creation and stringent quality control measure, coupled by
dynamic marketing approach providing complete customer satisfaction.
D. S. Corporation is the flagship company of DEARSON group of companies engaged
in manufacturing of garments since the last 25 years. The group started
manufacturing party wear & formal co-ordinates way back in 1980. Managed by
the Patca Brothers, its products have reached all parts of India & beyond.
It was the first in this industry to recognize & satisfy the need of the
hitherto neglected segment of kids wear from 1 to 16 years. Keeping pace with
the changing requirements of the market, the group ventured in the field of
casuals in 1995 under the Brand label of "RUFF KIDS" and has never
looked back since.
"RUFF KIDS" products are manufactured and marketed under the labels
of "RUFF BABY" & "RUFF KIDS" to cater to the needs of
children from 1-3 yrs & 4 -16 yrs age respectively. "RUFF KIDS"
is the largest selling kids wear brand in India today and the success has been
achieved in a very short span. This is a symbol of consumer’s confidence,
trust & loyalty towards the excellence of the brand, thus making it a brand
earning many laurels from its valued consumers.
We being trend setters in the kids wear segment, we create products in line
with the latest international fashion trends, providing the fashion conscious
kids stylish clothing and coordinated accessories with ever changing styles
& products. "RUFF KIDS" has always nurtured a futuristic outlook
by maintaining constant innovation, creation and stringent quality control
measures, coupled with dynamic marketing approach providing complete customer
To create an international market presence & expand our market share
exponentially to embrace diversity and to cultivate strength, pride and passion
as we grow.
To align "RUFF KIDS" along with other international brands, so as to
permeate the popular culture and become an icon of the generation.
To create a striking image and fresh new products to gain momentum & world
"Change is the only constant”
We believe in providing innovation in fashion, designs and ideas coupled, with
superior quality products to remain as market leaders and trendsetters in the
kids segment. Apart from making superior quality products we dedicate ourselves
to personal & professional enrichment through an environment of open
communication, teamwork, trust and respect along with entrepreneurial spirit.
“Sky is not the limit”
Achievements at "RUFF KIDS" are the result of combined efforts of
Transforming oneself from "Performer" to "Achiever”.
Giving freedom in one's own area of operation.
A company's journey never begins alone. We carry with us the hard work, sheer
determination, perseverance of our dedicated employee and the trust of our
value customers. In a world where customers have a wide variety of choices,
quality is a crucial factor between catastrophe and success.
At "RUFF KIDS" we have realized, RUFF KIDS absolute Commitment to
superior quality uncompromising of our products and services is the key to
becoming the best in the world.
Wherever required the products are given a special treatment to lend the
requisite luster and feel. Special care is taken to make the garments
comfortable for the kids, so that the end product is "Zero Risk” for
the children's sensitive skin, "RUFF KIDS" is a premium label
adhering to strict quality control parameters from design to packing. The
entire production cycle has several quality checks built in it.
Quality control measures conform to International standards. The carefully made
"RUFF KIDS" products undergo a high level of finishing and packing
along with final inspection at a finishing unit with the latest and best of the
"RUFF KIDS" products are manufactured using the latest machinery
installed in clean and airy units. Use of specialized machinery and stage-wise
inspection ensures uniformity in manufacture of high quality products. This is
done at specialized manufacturing units using the world’s best garments
The manufacturing process is monitored using an on-line, collaborative package
developed in-house to cater to the specific needs of the garments industry.
This package gives a bird's eye view as well as the intricate details of each
stage of manufacture. These enables us to formulate production plans and
provides means of implementing and monitoring production, dispatch, etc. and
provide timely alerts enabling us to take corrective actions as and when
"RUFF KIDS” commitment to quality & creativity is evident
through its products & designs. At our research, design & manufacturing
facilities, everything is geared to user friendliness & reliability, from
what we produce to how we go about producing it. The same exacting standard is
applied to quality control. "RUFF KIDS" range of clothing comprises
of trendy designer wear trousers, denims, Capri’s, shorts, shirts,
t-shirts, jackets, etc. This range is complemented by a wide variety of
accessories such as socks, undergarments, water bottles, caps, belts, wallets,
tennis balls, etc.
"RUFF KIDS" products are a result of painstaking efforts of a team of
highly qualified designers. Mr. Naushad Patca, Director D. S. Corporation
assisted by Mr. Rizwan Patca heads the design as well as the procurement cell.
Leading a team of able designers he personally keeps a vigil on the quality
parameters. World-class innovativeness being the key word at "RUFF
KIDS", leads to development of new designs season after season. Pioneers
in the kids market, "RUFF KIDS" is always committed to provide
international quality fashion garments & accessories for kids.
The trendy innovative & durable collection is sure to fascinate kids of all
ages. Extreme care is taken at the time of selection of fabrics to take into
account the varied climatic condition. A majority of the fabrics are the result
of the efforts of our design team resulting in unique designs rarely available
elsewhere. Embellishments form a very important component of "RUFF
KIDS" products. Proper selection of embellishments results in giving
garments a very trendy look.