About Company
Business Areas:
Design, Manufacture, retail and export of children's fashion garments

Headquarters:
Mumbai, India

Capacities:
4500 pieces / day

Clientele:
India, Australia, Saudi Arabia, Dubai, Iran, Ukraine, Egypt, South Africa

Ms. Pooja Lalwani,
Director,
Romano Apparels Pvt. Ltd.
 
What is your reading about the current world apparel market? What are the challenges faced? How do you see consumer behavior today?
 

The world Apparel Market is always in a state of constant and vigorous change and innovation. Labels today have the added pressure of the high prices of raw materials as well in tackling with the bottom line decisions and issues. India has always been a fore-runner in the fashion industry. We are a creative lot of people and it is the rich culture and hard work that brings out the best trends and fashion from our country. Our brands and designers are enjoying an increased amount of recognition, stature and respect on the world fashion stages across the world. 

Locally, however, the scenario is getting to be more and more difficult for garment manufacturers in the country. The Government has not only burdened the sector with the enforcement of some of the recent taxes like Excise, VAT on increased number of products, increase in service tax, etc. – but manufacturers also face the steep increase in raw material and labor costs in the country. All this, along with the current economic slow down being witnessed world wide – has greatly shrunk the profit margins of Indian manufacturers. 

The customer has become very price conscious – demanding much more for his rupee. He is more aware about trends and quality than before – and does not shy away from patronizing value offerings in terms of sales, discounts and promotions. 

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Published on : 09 Apr 2012
 
NOTE : This column is our effort to bring out sectoral updates directly as-and-what, industry makers of the sectors observe and feel. Views presented in this column are solely those of the interviewee and do not necessarily represent those of Fibre2Fashion.  Fibre2Fashion in any way does not endorse the views expressed in any contextual form in the communication. However, Fibre2fashion reserves full right & authority to moderate presentation of the expressed views, and would do so as-and-when required adhering to its publishing policies.
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