www.fibre2fashion.com World of Garment - Textile - Fashion
Follow us on  
Facebook Twitter Linked In 
 
 
1 2 3
“Dolphin is associated with fibre2fashion since last two months and it has supported us in generating a good number of leads for our business. We are looking forward happily to be associated with fibre2fashion for a long term. As per our experience, this is the best portal to display ERP and Retail Products. And our special thanks to fibre2fashion team for guiding us to showcase our Products in a better way to the Market”
-- Dolphin Technologies India Pvt. Ltd.
 
Background - Scenario  
When it comes to business, being particular about whether or not investing efforts and faith and of course money in novel marketing strategies is an essential & noteworthy approach. And then, when some fresh innovations are introduced to drive the current scenario of a business to the next level, companies become picky. They should be picky indeed, why not? After all, business means investments and their returns. And, good returns mean good business. Hence briefly, the sense of achievement comes through filling of a company’s account-bags in form of as many stars attached to the returns of any event that it participates in. Nevertheless, it is very clearly observed that companies put complete faith in innovative services if they are coming from service providers whom they already have their faith in. Fibre2fashion is looked upon exactly with that trustworthy eye for its services in connection to the Textile-Apparel sectors.   Ok now, here is the crux of what the above explanation tries to credibly indicate. It is about the two online events which were held on fibre2fashion’s platform recently. Soft-Tex’ 08 and the Trims Supplement’ 08 are the event names. E-Expos /or/ virtual trade fairs /or/ online exhibitions, as they can be called to name the character and kind. Both the events ended on completion of the dedicated time period with grand acknowledgement and true satisfaction of both, exhibitors as well as visitors; where exhibitors being the givers and visitors the receivers of products and services on theme. They came, they found business potential, and they generated business opportunities. All advantageous - fibre2fashion just helped in the process.
 
At a glance  
Summary
Software industry and the Textile-Apparel sector is a relationship with huge potential. There is ample that the software companies can offer to add value at manufacturing, operations, management and all levels of companies contained within the Textile-Apparel value chain. With fibre2fashion’s keen eye on such a potential forefront, a model was ideated in this direction; Soft-Tex’ 08. The concept came about as a virtual trade fair that could provide a thick platform for both the said sectors to come to a common juncture for mutual alliances. Likewise, Trims companies have immense aptitude for business generation through direct connection with apparel manufacturers, given such a comfortable, convenient and cost-effective plus promising podium like that of The Trims Supplement’ 08 – a virtual mall containing shops for Trims items.
 
Key Challenges
  • Lack of opportunities for a robust & direct connection between distinct sectors on a well-admired medium to support direct marketing and branding.
  • Inadequate online linkage amongst distinct companies.
  • Deficiency of awareness about the power of e-exhibitions offering a range of selection choices to trade between authentic buyers and reliable sellers.
 
 
Project Objectives
  • Create an integrated program to support well-structured and systemic branding & marketing link.
  • Enable worthwhile opportunities for both exhibitors plus visitors to be benefited in business via an easily accessible, 24/7 online presence.
 
Planning & Execution
(Accomplishments)
  • Virtual Trade show online for 45 days.
  • Specific virtual booths for each exhibitor mentioning about their company along with product portfolio and exclusive offers etc.
  • EDM, PR, Banner advertisements to promote the events to spread awareness about the happenings.
  • EDM, PR, campaigning activities to promote the event and attract visitation.
  • EDM, PR, special promotional activities for individual exhibitors to direct relevant traffic.
  • Direct enquiry generation facilities for visitors.
  • PDF format product catalogue and Brochure download facilities.
  • E-Tracking facilities for enquiries and responses to the exhibitors.
  • Full fledge and uninterrupted technical support throughout the period of exhibition.
  • Total no. of exhibitors – 45
 
1 2 3

Disclaimer | About Us | Enquiry | Sitemap | Our Services | Feedback / Comments | Internet Rank
Copyright © 2012.
All rights reserved by
Sanblue Enterprises Pvt. Ltd.
For best view:
Use Internet Explorer 5.0+,
Screen resolution 1024 x 768
ICICI Payment Gateway
Secure Merchant
ISO 9001 certified