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About Wipro:


In the year of 1945, in preindependent India, a vision was born, which would eventually stand out as a brand name synonymous with innovation and integrity. Starting off with consumer products business, Wipro then diversified into newer areas including IT hardware and IT services. Such has been the dynamic power of the organization that over the past 50 years, Wipro has evolved into a leading global IT company, a company which has pioneered many an innovation in the IT services, BPO and R&D services space.

Headquartered at Bangalore, India, we at Wipro implement the philosophy of 'Applying Thought', thereby helping clients to "Do Business Better". Our path breaking innovations and ideas have culminated into the `Wipro Way' – a process which directly impacts customer benefits by improving time-to-market, enhancing predictability and reliability, and cutting costs.

Wipro Global IT Business delivers winning business outcomes through its deep industry experience and a 360 degree view of "Business through Technology" - helping clients create successful and adaptive businesses. A company recognized globally for its comprehensive portfolio of services, a practitioner's approach to delivering innovation and an organization wide commitment to sustainability, Wipro Technologies has over 130,000 employees and clients across 54 countries.

Completing the circle of transformation

Wipro, one of the world's most trusted brands, is a name with a long history that powers itself into new ventures. This trust extends to a series of products, services and solutions that cover diverse businesses - from consumer care to cutting-edge information technology. Over the years, our identity has evolved with our business, adapting to changing global dynamics.

Wipro In Consumer Goods

Connecting Brands with Consumers

The changes in the consumer goods market in the last few years have been vastly different from what the world have ever seen before.  Today, Consumers Goods Manufacturers are facing challenges on multiple fronts:

  • Changing Geographical Dynamics: Rapid Globalization and Growth driven by Emerging markets while mature markets have stayed flat.
  • Multiple Levels of Interfaces with Consumers:  Brand owners have to address both Business to Business and Direct to Consumer challenges. These have resulted in
  • Volatile Prices
  • Impacted Marketing ROIs
  • Made Timely Business Intelligence of trends a business imperative for survival.

Consumer Packaged Goods manufacturers need the flexibility to adapt and serve new demands promptly. A strategic consumer demand management framework is the way forward to reach out to consumer markets.
Further, there is a need to understand the downstream implications of design changes in manufacturing, shelf-life, agile supply chain and customer relationship management.

  • Continuous Innovation, and the Agile Production and Supply Chain: To stay ahead of competition, CPG manufacturers have to stay relevant  to consumers, they need to stay abreast of the changing preferences and tastes – and the whole production organization.

Wipro's Consumer Goods enables Consumer Goods Manufacturers to stay in sync with the changes in the market, by putting the Consumer at the centre of all activity:

With our expertise that spans areas of packaged application services, application and infrastructure management, IT consulting, business intelligence & data warehousing (BI&DW), trade promotion management and business process consulting, we have a full array of technology solutions and services that cater to the total value chain; right from the point of procurement to the point of production/processing till the point of sale. This consumer demand management chain is critical to the success of businesses in this domain and provides an effective edge in meeting the needs of the end consumers.

All these solutions and applications create an integrated and optimized value chain:

Wipro in Apparel & Footwear:

Rapidly changing trends, increasing globalization and a rising need for full end-to-end visibility has led to new supply chain challenges for the apparel & footwear industry. Stiff competition, changing consumer dynamics and cost pressure have urged this industry to develop new techniques of efficient marketing, especially in the light of today's market being flooded with numerous brands coming up with the same type of products.

In order to forge ahead and lure customers, companies are opting for modern techniques like innovations in design, distribution and marketing, global footprint, e-commerce and vertical expansion of retail space.

To examine the unique challenges of organizations, our Apparel & Footwear Practice adheres to the key trends in this space by coordinating with designed solutions specifically in the areas of demand management, supply chain management, merchandizing and pricing, and in-store management and data analytics.
The Practice, comprising of over 800 well-qualified industry experts, consultants and engineers, is aided by technology solutions to help organizations meet their challenges. The Apparel & Footwear specific solutions provided by us address the problems pertaining to this industry. We strive towards improving your efficiency across the value chain, thus helping you to maximize results at a reduced input cost.

Wipro has partnered with leading technology and product partners like Oracle, SAP, i2, JDE, to name a few. We provide our partners with transformational, operation-centric, business-centric solutions for your business. For example, we have co-created an innovative composite solution for eliminating manual processing associated with third party order changes.

We partner with the world's top global apparel and footwear giants and many more $5 billion plus players in the Americas, EMEA, China, and Japan.

Wipro’s Services in Consumer Goods

CPG Advisory Services

  • Domain / Process consulting
  • Process packs
  • Advisory for transformation initiatives
  • Focus on Trade Promotions, Supply Chain, Consumer Insights, Digital Marketing

CPG Academy

  • Grooming domain consultants
Our Customers:  The success of Wipro in this industry is indicative of the value we have added to our prestigious clients:
  • 6 out of Top 10 F&B companies
  • 3 out of Top 5 H&PC companies
  • Top 3 A&F companies

Industry Recognition: Wipro ranks 5th globally in Outsourcing / IT Integration, 8th in Consulting for 2011 in CGT Reader’s Choice Survey.


Contact us

Amit Bhatia
Practice Head- Apparel & Footwear

Phone : +91-44-42093023
Mobile:  +91-96000 14590

Email: amit.bhatia@wipro.com

C/o Wipro Technologies Limited
CDC2, 475A, Rajiv Gandhi Salai (Old Mahabalipuram Road)
Sozhinganallur, Chennai
Tamil Nadu

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Company Name

Mr.Amit Bhatia
Practice Head- Apparel & Footwear

C/o Wipro Technologies Limited
CDC2, 475A, Rajiv Gandhi Salai (Old Mahabalipuram Road)
Sozhinganallur, Tamil Nadu, India.

+91-44 -42093023
Mobile: +91-9600014590
Email: amit.bhatia@wipro.com