“The customer's loyalty will increase, the number of returns to manufacturers will decrease and the retailer's bottom line will rise,” predicts Mr Offir Keren, Product Manager, Browzwear, conversing exclusively with fibre2fashion team.

Today, Browzwear customers are vastly using body scanning to capture the house models figure and measurements with maximum accuracy and turn them into a Browzwear's avatars. The scans are then imported to V-Stitcher™, today's leading 3D apparel design and merchandising solution. Nowadays, Browzwear's avatars are available for virtual design and fitting sessions anywhere over the globe at anytime. Having the virtual house model in V-Stitcher™ saves the brands unnecessary expenses. There is no longer the need to fly-in and accommodate the real life house model and pay for her/his time. Brands do not have to limit themselves to prefixed fitting session's schedules and do not need to plan around the fit models availability. Their virtual avatar is always available. Body scanned based avatars can be shared with the brands vendors to align all the supply chain to work as one, speaking the same language and sharing the same fit model. Taking off these complications, frees time for the brands to focus on what they do best, designing and manufacturing garments.

Body scanners will also play a major role in future virtual fitting. From what we at Browzwear hear from major global brands; brands, retailers and virtual malls will offer body scanning as an option to acquire the consumer's measurements, to be later on used in their on-line 3D-virtual fitting rooms. Accurate body measurements are the foundation for an accurate fitting session. The more accurate the body representation will be, the more accurate the fitting session will be. The customer's loyalty will increase, the number of returns to manufacturers will decrease and the retailer's bottom line will rise.

Another major trend swiping the apparel industry is the Mass Customization (MC) or Garment Personalization. MC shifts the focus from the traditional Mass-Market approach to an individual one to one approach. This approach, which started back in the late 80s with Levi's Strauss, got its major boost with the running shoes manufacturers (e.g. Nike ID). Apparel brands picked up this trend with the aim to enable their consumers to adopt their brand's styles in the consumer's exact body measurements. Seeking for the consumers perfect fit will start with body scanning. Having the consumer's scanned data will allow on-line customization and design of the brand's styles according to the consumer's body measurements, personal likes and fashion taste.

At Browzwear we know, present and future trends mainly rely on the availability of body scanning technology. As available as the body scanners will be, and as easy as the scanning procedure will be, the bigger these trends adoption and success will be.