Demand for clothing is growing quickly, driven by the ‘fast fashion’ phenomenon, with quicker turnaround of new styles, increased number of collections offered per year, and – often – lower prices. Nowadays, the average consumer throws away 60 per cent of their new clothes in the first year. The video uses 8 iconic landmarks as a canvas to show the amount of textile waste we're expected to produce in 2050 alone.

By NeoMam Studios