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First ever International Denim Conference ends on successful note

The first ever two-day ‘International Denim Conference’ opened on October 29, to a rousing reception, from the more than 500 plus delegates, who included the who’s who of the Denim & Jeans industry, present on the occasion, at the hallowed campus of the Indian Institute of Management (IIM-A), Ahmedabad

The conference had been organized by fibre2fashion, the leading global B2B portal for the textile, apparel and fashion industry in conjunction with the Ahmedabad chapter of the Textile Association of India (TAI), which is the foremost textile professional body in India & the largest in the world.

Dr PR Roy, Director of fibre2fashion and President Emeritus of TAI, began the proceedings by announcing the theme of the conference. He aptly said, “Denim is a subject that does not need to be introduced, but needs to be experienced, touched and felt, to understand the fabric”.

Present on the occasion were Industry stalwarts, Policy makers & Techno wizards from the Denim industry such as Mr Maheshwar Sahu - IAS and Principal Secretary, Industries & Mines, Govt. of Gujarat, Mr Sanjiv Shah, CEO – fibre2fashion, Mr Naishad Parikh, Advisor - Arvind Ltd, Robin Anson - Managing Editor, Textiles Intelligence, UK, Dr PR Roy – Director, Fibre2fashion and convener of the conference.

Mr Chakor Jain, (Business Head – Lee), Arvind VF Corporation, Ms  Jenna Caccavo, Trend Analyst at Cotton Inc. and Mr Enrique Silla, from Jeanologia from Spain accompanied Mr. Robin Anson, chairman of the session for the second day. Mr Chakor Jain presented “India goes Blue – An overview of the Indian denim industry”. Ms Jenna Caccavo, Trend Analyst from Cotton Incorporated provided an overview of consumer attitudes in the US and also forecasted for denim trends for 2011-12.

The topics lined up at the conference ranged from overview of the Indian and US jeans industry, technology developments and innovations as well as marketing strategies in the denim & jeans sector, recovery and recycling of cotton waste, branding and retailing, Indigo wool and silk, organic cotton denims and many more. The highlight of the conference was a panel discussion on denims.

All in all, most of the delegates left on a satisfied note, enlightened and awed by the high level of topics discussed at the conference and admired the way in which, the conference was conducted and organized… Acknowledged as the avant-garde; fibre2fashion today is a 10 year old online B2B portal vertically dedicated to the textile-apparel-fashion industries" rendering knowledge and business inputs. The portal's influx and visitation helps powers to reach the largest industry audience make the platform the more reliable for organizing such events and promises to be an ideal destination for branding and generating seamless business.

Speaking about the overall success of the denim conference, Dr PR Roy had this to say; " I am extremely delighted the way the industry participated and supported this great event. This for the first time, allowed the denim and jeans sector stalwarts, to come under one roof and interact. I sincerely believe that this will substantially help India, to position itself as a leading global denim player in the foreseeable future".