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‘Fun at Work’ campaign

Allen Solly from Aditya Birla Fashion and Retail Ltd unveiled the first ever media campaign 'Fun at Work' for womenswear range. The campaign features the idea of freedom of self-expression, set in the modern work culture that today's woman can relate to. Conceptualised by Ogilvy, the TVC uses the brand's greatest asset - The Stag. The range features dresses which look tailored yet feminine shirts and tops that are suitable for work and beyond.

By Allen Solly

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