Allen Solly from Aditya Birla Fashion and Retail Ltd unveiled the first ever media campaign 'Fun at Work' for womenswear range. The campaign features the idea of freedom of self-expression, set in the modern work culture that today's woman can relate to. Conceptualised by Ogilvy, the TVC uses the brand's greatest asset - The Stag. The range features dresses which look tailored yet feminine shirts and tops that are suitable for work and beyond.

By Allen Solly