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#LetsBePeopleFirst Campaign

The video brings to life the inherent tussle faced by both genders as they continue to fight their battles against rules, restrictions, labels, stereotypes and peer pressure as they strive for autonomy and expression. The millennials continue to blur traditional distinctions between the sexes both at workplace and at home, moving towards the unprecedented belief that there are no set male or female roles in the society.


By Aditya Birla Fashion and Retail Ltd

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