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Australia isn’t just about beaches and brunch (though we love those too). The land Down Under has quietly become a global fashion powerhouse, birthing some seriously iconic designers. Whether you are after laid-back luxe or full-blown red-carpet drama, there’s an Aussie label for you. So, grab your oat latte and let’s dive into the fab fifteen.
Founded by sisters Nicky and Simone Zimmermann in the early ’90s, this brand started at a market stall in Sydney and evolved into a global fashion empire. Its aesthetic is distinctly romantic, all about lace, floral, and lots of floaty silhouettes. Every collection feels like a whimsical daydream set in a sun-drenched villa. Zimmermann also nails resort wear like no one else. It’s easy, luxe, and totally unforgettable. You will often see its designs on jetsetters and celebrities alike, from Gigi Hadid to Beyonce. If ethereal meets elegant is your vibe, welcome to your new obsession.
Toni is the master of unconventional glam. Melbourne-based and eternally elegant, his work blends couture-level construction with wearable grace. He’s not afraid to play with volume, structure, or drama and he does it with such refinement that it never feels over the top.
His eveningwear and gowns are a red carpet go-to, loved by celebrities and fashion editors alike. Toni’s signature? That sculpted, almost futuristic look, yet always with a soft soul underneath. If you are dressing to make a statement, you can't go wrong with a Maticevski moment.
Sydney-based and industry-loved, Christopher Esber is the quiet achiever of cool-girl fashion. His pieces are about restraint and confidence revealing without being showy, structured without being stiff. With a focus on deconstructed tailoring and clever design, he’s redefined sensuality for the modern minimalist. Esber often uses luxurious natural fabrics and handcrafted details, bringing warmth to even the sharpest silhouettes. A favorite of Zendaya and Dua Lipa, his work feels sexy, cerebral, and timeless all at once. Definitely one to watch (and wear).
ALEX PERRY 
Alex Perry is practically a household name in Australian fashion. With his signature power silhouettes and ultra-sleek aesthetic, Perry has dressed the likes of Jennifer Lopez, Kim Kardashian, and Miranda Kerr. His background in couture shines through in every tailored piece; he knows how to fit a woman’s body like a glove. But he’s not just about gowns; his blazers, jumpsuits, and separates are equally iconic. Expect strong shoulders, clean lines, and confidence sewn into every seam. This is fashion for those who want to walk into a room and own it.
Founded by siblings Camilla Freeman-Topper and Marc Freeman, this label is all about modern tailoring, clean aesthetics, and empowering silhouettes. Since launching in 2003, Camilla and Marc has become synonymous with sophisticated street style.
The label’s pieces transition effortlessly from office to cocktails, with an edge that’s always refined, never overdone. The brand has a strong commitment to sustainability too, recently launching a circular fashion initiative. If you want to build a power wardrobe with purpose, this brand deserves front-row space in your closet.
Founded by best friends Edwina Forest and Adrian Norris, Aje brings together raw femininity and coastal cool. Think ruffles, bold shapes, painterly prints, and handcrafted embellishments—the brand is all about artisanal details and a connection to the natural world. You can feel the Australian landscape in every collection.
Aje mixes high fashion with an earthy soul, blending structured silhouettes with organic inspiration. From art gallery to dinner date, its pieces make a statement without trying too hard. And its runway shows? Always a vibe.
Anna Plunkett and Luke Sales aren’t just designers, they are storytellers. Each Romance Was Born collection is a fantastical journey through art, nostalgia, pop culture, and imagination. Their work has been featured in the NGV and worn by style icons like Cate Blanchett and Tavi Gevinson.
Expect exaggerated silhouettes, wild prints, and a whole lot of personality. It's fashion for people who see getting dressed as a form of self-expression. If you love camp, colour, and a bit of fashion rebellion, these are your people.
BFFs Becky Cooper and Bridget Yorston launched BEC + BRIDGE straight out of fashion school, and their sleek designs quickly became a party-girl staple. Their bias-cut slip dresses are chef’s kiss, sexy, minimalist, and always flattering. But they are not just about the after-dark scene; their elevated daywear and tailored separates are just as strong. The brand strikes a perfect balance between Parisian chic and Aussie ease. Whether you are heading to a wedding or rooftop drinks, you will always feel effortlessly hot in BEC + BRIDGE.
SIR. (short for Separates, Intimates, Ready-to-wear) is like a dreamy Pinterest board brought to life. Founded by Nikki Campbell and Sophie Coote, the brand focuses on neutral palettes, minimalist lines, and timeless elegance. The brand’s pieces are made for hot days and balmy nights—breezy, breathable, and beautiful. From linen sets to silk dresses, everything is designed with quiet luxury in mind. And bonus points for its strong ethical focus and support for women in business. It’s the label you wear when you want to look put together but totally unfussy.
Born in Byron Bay and rooted in minimalism, St. Agni is the brand that proves less really is more. Founders Lara and Matt Fells created it as a footwear label before evolving into a full lifestyle brand. Their aesthetic is all about clean lines, muted tones, and modern silhouettes with a handmade feel. With signatures like ribbed knits, linen suiting, and leather slides, it’s the wardrobe of a cool, grounded goddess. St. Agni also has a big heart, focusing on responsible production and transparency. The vibe? Effortlessly refined, never loud, always luxe.
After starting her career in Europe, Rebecca Vallance brought her sleek, Euro-infused aesthetic back home to Australia. Her designs are sophisticated and polished, with a strong focus on tailoring and premium fabrication. She's mastered the kind of dress that turns heads without stealing the whole show, chic but not shouty.
Whether it's a fitted midi dress or a tailored blazer, her pieces are made for women who want to look sharp and feel powerful. A mainstay at fashion weeks and a go-to for modern event dressing.
Founded by Kym Ellery, this brand is all about pushing boundaries. With its roots in Sydney and global impact in Paris, ELLERY is known for sculptural, high-concept pieces that still manage to feel wearable. The designs often feature exaggerated shapes, flared sleeves, and experimental fabrics. It's intellectual, artistic fashion—the kind that feels like a wearable installation. ELLERY isn't for the faint-hearted, but for those ready to play with proportion and perspective. Truly one of the most original voices in Australian fashion.
Founded by Sarah-Jane Clarke and Heidi Middleton, Sass & Bide became famous for its rebellious spirit and bold designs. Its embellished jeans were once a cult staple, but the brand quickly evolved into a full-on fashion empire. Today, it’s all about strong silhouettes, metallics, and a bold mix of textures. Sass & Bide is fearless and fierce, and its pieces reflect that attitude. It’s glam rock meets boho goddess with a pinch of drama. For fashion that’s unapologetically fun and full of life.
Founded by the ever-fabulous Lesleigh Jermanus, ALÉMAIS is your go-to label when you want to wear art and feel good doing it. It’s the ultimate love letter to slow fashion, bursting with hand-drawn prints, dreamy fabrics, and vintage-inspired silhouettes that feel like heirlooms with a modern twist. Every piece tells a story of faraway travels, antique textiles, sun-drenched afternoons, and timeless feminine spirit. With a playful yet polished vibe, ALÉMAIS proves you can be chic, ethical, and a little whimsical all at once. Trust us: once you slip into one of its dresses, your closet will never be the same and neither will your mood.
If you have got a special occasion on the horizon from a wedding to a wow-the-room gala, Rachel Gilbert is your fashion fairy godmother. Her gowns are the definition of modern elegance: sleek, structured, and sprinkled with just the right amount of shimmer. Based in Sydney, Rachel launched her eponymous label in 2007 and quickly became the go-to for brides, bridesmaids, and style-setters who want to feel like royalty without the fuss.
Her designs have a refined yet fashion-forward feel—think bold shoulders, flattering drapes, luxe fabrics, and silhouettes that hug in all the right places. Whether you are walking down the aisle or walking into your birthday dinner like a boss, Rachel Gilbert will have you looking and feeling like a vision.
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