Let’s get one thing straight, knitwear is not just for chilly grandmas sipping tea by the fire (although, shoutout to cozy queens everywhere). These days, knits are having a full-blown fashion moment, and we are 100 per cent here for it. From buttery-soft cashmere that feels like a hug from the universe to bold, artsy weaves that double as wearable conversation starters, the world of knitwear is more stylish, sustainable, and soul-stirring than ever.
Whether you are a minimalist scandi-style devotee or a colour-loving maximalist, there’s a knit out there calling your name. So, cozy up, scroll on, and meet the designers and brands redefining what it means to be snug and chic. This isn’t just about staying warm; it’s about looking at fire while doing it.
ARKET isn’t just a brand, it’s a whole lifestyle mood. Think clean lines, cozy knits, and that effortless Scandinavian charm that makes you want to reorganize your life (and your closet).
Born in the heart of Stockholm and a proud member of the H&M group, ARKET blends timeless Nordic design with sustainability and slow living vibes. From stylish, functional fashion for the whole fam to a veggie café that fuels your oat latte addiction, they have nailed the ‘beautiful everyday’ ethos.
Inspired by the modernist idea that even your daily basics should spark joy, ARKET is basically that chic, grounded friend who always looks put together but swears it’s just something they threw on.
If you are craving a splash of colour and cozy luxury in your wardrobe, Begg x Co has you covered literally. Their knitwear is all about bold hues, lush textures, and that effortless "I woke up fabulous" vibe. Every piece is crafted with serious care, making them feel as good as they look (yes, that buttery-soft touch is real). Born in 1866 in Paisley, Scotland, by textile visionary Alex Begg, this brand started with hand-woven shawls and grew into a cashmere powerhouse. Basically, it’s heritage with a high-fashion twist perfect for elevating chilly mornings or lazy brunch days with a pop of colour and class.
Rise & Fall is like the cool, conscious bestie of the luxury fashion world, effortlessly stylish, quietly luxe, and big on values. Founded by Jed and Will, this brand is all about elevating your everyday life, from the sheets you sleep in to the knit you throw on for coffee runs. They use only the creme de la creme of materials (we are talking A-grade cashmere, mulberry silk, organic cotton the good stuff) and partner with top-tier makers who usually craft for the big-name luxury houses. The twist? No crazy markups, no waste, no fluff, just timeless, high-quality pieces that feel as good as they look.
MEKO’s knitwear is all about effortless elegance. Their designs focus on clean lines and subtle details, making each piece versatile enough for any occasion. Whether you are dressing up for a night out or keeping it casual, MEKO’s knits provide the perfect balance of style and comfort. Their commitment to quality ensures that each item is not only fashionable but also durable.
House of Saloni Jain is where tradition meets bold, artsy rebellion and we are obsessed. Founded in 2020 by NIFT Delhi grad Saloni Jain, this homegrown label turns everyday knitwear into wearable storytelling.
All about rich textures, intricate handwork, and a cheeky wink of personality woven into every thread. Saloni’s designs are deeply personal rooted in Indian craftsmanship yet unafraid to colour outside the lines.
From handwoven fabrics to flat-knitted magic, everything is locally sourced and made with love by skilled artisans across India. It’s fashion that celebrates flaws, questions norms, and isn’t afraid to have a little fun along the way.
The Elder Statesman is basically the lovechild of California chill and couture-level craftsmanship and honestly, we are here for it. Founded by Greg Chait in 2007 with some seriously luxe cashmere blankets, it’s now a full-blown lifestyle brand that oozes laidback luxury with a playful twist.
Their knitwear? Cozy hoodies and buttery-soft crewnecks that feel like a warm hug from someone with excellent taste. Everything is crafted with mad love and skill, from hand spun yarns to hand-dyed finishes, mostly made right in their artsy LA factory. It’s luxe without the loud pure comfort with soul and swagger.
Founded in 2022 by none other than Gigi Hadid, Guest in Residence is your new go-to for chic, 100 per cent cashmere pieces that blend luxe vibes with everyday wearability. Inspired by the hand-me-down sweaters from her parents, Gigi brings a personal, sentimental flair to every design, ‘funky classics’ that feel like a warm hug and look like a million bucks.
With sustainability stitched into every seam and a mission to make cashmere cool and conscious, this brand is all about timeless treasures made to be lived in, loved, and passed on. Basically? Your future favourite sweater’s waiting.
Loro Piana is the epitome of Italian luxury. Renowned for their use of the finest natural fibres, including vicuna and baby cashmere, their knitwear is both exquisite and exclusive. The brand’s understated elegance and commitment to quality make their pieces highly sought after by fashion connoisseurs worldwide. Ideal for those who appreciate the finer things in life.
Ready to meet the coolest sheep in fashion? Say hello to Sheep Inc., the brainchild of Edzard and Michael, two nature-loving rebels on a mission to shake up the luxury game. They literally trekked mountains to find the world’s happiest Merino sheep and created knitwear that’s as kind to the planet as it is cozy on your skin.
Every piece comes with a futuristic twist: an NFC tag that lets you trace your sweater all the way back to the very sheep it came from (yep, you basically adopt a sheep). Even cooler? Sheep Inc. is the world’s first carbon-negative fashion brand, removing more CO₂ than it creates. It’s sustainable, traceable, and totally wearable proof that looking good and doing good can totally go hand in hand (or hoof in hoof).
Brunello Cucinelli’s story reads like a fashion fairytale with a soul, part dream, part grit, and all heart. From humble beginnings as a stylish young dreamer in love with coloured cashmere to the visionary behind a global luxury brand rooted in human dignity and artisanal beauty, Cucinelli didn’t just build a company, he breathed life into an entire village.
Nestled in the restored medieval hamlet of Solomeo, his brand blends old-world charm with modern elegance, proving you can do business with a conscience. With a dash of Saint Benedict’s wisdom, a sprinkle of Italian craftsmanship, and a whole lot of heart, Brunello’s pieces aren’t just fashion, they are philosophy you can wear. Think quiet luxury that speaks volumes.
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