Cartoon characters are something with which we have grown up with. Every kid loves to associate with one or the other cartoon characters. World of animation is full of imagination and creativity. Here imagination knows no limits. We come across various cartoon characters like Tom, Jerry, Mickey, Popeye, Tweety, etc. They all represent different personalities aspect derived from our day-to-day encounters with various living and non-living things like Mickey is a mouse, Richie rich is a millionaire boy. Kids love cartoons and like to have them on all their stuffs like clothes, quilts, shoes, socks, walls and so on. During some last years the use of cartoon printing on fabrics for kidswear has grown by leaps and bounds.
Applying Toons on Garments
Cartoon printing on the garments has become very popular amongst people of various age groups. The concept of applying of toons character to the fabrics has become common in textile printing. Their application is not only limited to only kidswear, but toons are now printed on t-shirts for adolescents, adults, quilts, socks, handkerchiefs, bedsheets and bedcovers, curtains, etc which have become easily accessible in markets. The targeted segment of this market is mainly children of the age group 0-14 years. Here the selection of cartoon characters to be printed on the garment is decided by keeping the age group in mind for which it is being designed. For instance, small kids cartoon characters like Tom and Jerry, Donald duck, Mickey Mouse, Goofy, etc. are preferred more, for teenagers cartoon characters like Johnny bravo, Superman, Aladdin, Mougli, Tenalirama , etc are taken for textile printing purpose. We all loved cartoons at some point or other in our life; therefore it is quite hard to dissociate ourself totally from them. If we happen to enter a child's bedroom we would generally find all its garment belongings with cartoon printing. This type of printing is also done in combination with other printing techniques and embroideries, patterning, laces, etc. Cartoons apart from being printed are also sometimes embroidered on the fabrics making it even more appealing. Sometimes toons are printed along with dialogues or conversations.
Impact of Applying Toon on Garments
Cartoons apart from being entertaining, are related to our society as they are taken from among us. They sometimes also carry social messages and they have social responsibility for kids as they generally try to associate themselves with their favourite cartoon characters. For example- Popeye character carries the message that spinach is very good for the health and one who eats it is a winner in his/her life thus encouraging kids to eat green leafy vegetables. One of the most positive things about cartoon characters is that - it is always shown triumph of good over evil. Their application to garments provides colours and life to the garment. There are many garments manufacturing companies that only manufacture such type of garments such as Gini & Jony, Tantra t-shirts, etc. This concept has created a revolution in kidswear segment also in innovative t-shirt printing. Apart from cartoon characters different animated writings and pictures are also found to be hot option. In this concept the writing or toon figures are printed in animated form on the garment. Major chunk of the market share in kids market and t-shirt printing is in the hands of cartoon printing. Sometimes such outfit becomes a tool for personal expression.
Types of Toon Printing