By: Trevor Mulholland

The days of awkwardly shopping for plus size clothes are through. With the political correctness of the 21st century comes a slew of retailers that have created an entire line of fashion for heavy-set men and women. The endless choices can sometimes be very confusing for these shoppers whose major goal when selecting clothing items is to look slim.

Fashion designers agree on some fundamental plus size styles that should be staples in the wardrobe of all full-figured people. The oldest trick in the book is dressing in one tone, preferably dark color, which lends the illusion of a slim figure. Plus size clothes should be just the right size as baggy clothes look messy, while tight fitting clothes get wrinkled easily and hike up with every movement. Stretchy fabrics must be avoided as they have the tendency to cling to the most unflattering areas of the body. A long length coat hides more bumps and is better than sweaters that always bunch up.

Posture is vital to looking thin, so be mindful not to slouch. Holding the body up straight can add a few inches to a person's height, so do vertical stripes. Contrasting colors break up the illusion of leanness. Always be on the look out for younger and sharper styles as people always associate age with fatness. Keep the overall style simple and shed the frills. Fussier outfits make for fuller figures. The way you carry yourself does a lot for how people see you. A beaming smile is the first thing people will notice, and they will look at you in an up-down direction rather than from side to side. A friendly smile will also condition others to be more appreciative of your fashion statements.

To feel good about yourself, you need to find something good about your body and capitalize on it. For women, it could be their cleavage or their legs. For men, a great haircut or a clean-shaven face. Larger men and women are now no longer content with only stylish designs but they also demand a wider selection of clothing that is readily available to those with regular figures. They want to feel good about themselves by wearing the clothes that are able to hide their imperfections while showing off their good points. Half of the population in the United States are size 14 and over so that the market for extra large clothes can no longer be ignored.

The growth of the plus size clothes sector benefited not only the consumers but the retailers as well. Right now, big-sized people are not just secondary consumers but are actually profitable market segments. This change in market category can only mean good things for these big-sized and big-hearted individuals.

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