Many of the same principles apply for children's retail stores as with every other store display, but it is good idea review those things and any differences in a children's retail environment. Kid's clothing is the most common product in kid's stores.
As a result, mannequins are a central display fixture which create a fantastic sense of style and ambiance to a store. Clothes on mannequins must be properly displayed in correct proportion with the right amount of stuffing. Tissue or plastic bags can be used to fill in a torso, legs, arms, shoulders, or any other body feature of a mannequin that displays a child's garment. This kind of stuffing along with creative positioning will really bring life to child mannequins. Perhaps the mannequin assumes an action pose or has an arm around another buddy mannequin.
Layering merchandise is very popular for kid mannequins, turtlenecks under sweaters or colored shirts under open collars and vests. Customers like to see the full concept of a layered look, and layers are more popular for kids than they have ever been. Also, the concept of mannequin dressing is to display as many different products as possible while sticking to departmental or designated themes.
Child mannequin heads are also much more presentable with some type of decoration. For some reason a bare head on a child mannequins looks strange, so add some hair, a bow, or a hat. If you are not using hair, a bow on the front of a hat will help distinguish sex. Once the mannequins are dressed and posed, take a step back and make sure they are slightly angled off center.
In most cases, mannequins should be slightly turned to one side or the other from the vantage of an approaching customer. Because child mannequins are shorter, it is very helpful to have some type of fixture or platform that creates different levels of mannequin display. Arranged and stacked cubes work well to create multiple, interesting levels, while platforms will bring small mannequins to adult eye level.
Just like any other store display, lighting is a crucial component to children's store displays. You may have the best mannequins, in the best positions, with the perfect clothes, but if they are not well lit, it is all waste.
Lighting can really be the finishing touch to bringing great energy to a store display. It will feature store mannequins and make them stand out to customers, rather than blend in. The use of child mannequins is one of the best strategies for clothing display in kid's retail. They really help parents to picture the clothing as it appears when worn, and increase the likelihood of a purchase. Don't let these amazing fixtures go to waste by neglecting proper stuffing, positioning, dressing, and accessorizing.
About the Author:
Ron Maier is the Vice President of S & L Store Fixtures, a leading online provider of showcases, gridwalls, slatwalls, and mannequins. For more information, please visit http://www.slstoredisplays.com.
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