The traditional T-shirt and basic polo or golfshirt (as some people refer to them) has been foundational in the promotional products industry for many years. But just when these products are thought of asstaples in the promotional products industry, here comes a new wave of apparelto expand the ever-growing popularity of these products for todays busy andactive generation. Many of these will be sure to enhance the appeal of promotional apparel for years to come. There are many specialized apparel products in the markettoday that can target very specific promotional campaigns that were notavailable just a few short years ago. So, just what are some of the new trendsin the custom imprinted apparel market? Below are two of the most popular.
Active Wear:
Also known as fitness or workout wear. Ifgetting in or staying in shape is what your clients are attracted to, thencustomized promotional apparel is a must for your marketing program. America is obsessed with sports, fitness and leisure activities. Everywhere you lookyou can find people and products whose whole sole purpose is to get and keepyou healthy. An important aspect of that is working out.
Fitness, team and other sports apparel hasalways been a big part of this craze. The demand for moisture managementfabrics has helped this apparel segment reach a fever pitch. By utilizing thelatest high-tech fabrics and wicking materials, promotional apparel has gainedvery high marks in this arena. Today, you can custom imprint shorts, pants,sports bras, socks, athletic shoes, pullover hoodies, stretch tees, golf wear,outerwear even mesh apparel. Some of the more common fabrics used for athleticapparel are polyester, cotton, microfiber, rayon, and spandex.
The fabrics today are more comfortable and versatile,making them appropriate on or off the court. You can match your corporatecolors with coordinating outfits and choose from a wide variety of sizes andcolors. Use custom imprinted apparel to brand your promotion and show off yourlogo or message with the latest styles in active wear.
Uniform Wear:
Industry analysis shows that uniform wear isthe fastest-growing segment of the custom apparel market. Like many other products in the promotional products industry, there is nothing scientific about utilizinguniform apparel in marketing. But unlike other promotional materials, whichsimply serve to get a corporate name or message out to the public, uniformapparel says so much more. This type of apparel represents what the companywants the public to know about themselves. For one, it could be professionalism; another could want to exude an air of friendliness first. Bottom line: uniformapparel doesnt just serve to sell the company. Uniform apparel tells thepublic who the company is.
The uniform apparel market is not just forblue collar worker anymore. Custom uniform apparel is now for the businessminded person as well. There are many fabrics to select from such as twills,oxfords, cotton, and piques. You can choose from Mens and Ladies shirts withSpandex, Stain Release, and Wrinkle Resistant; very comfortable apparel to wearwith a fashion flair. Wardrobe combinations are endless and color selectionsare too numerous to mention with uniform apparel. Unusual sizing is not anissue with this expansive and fast growing segment of apparel either. There aresizes from XS thru 8XLG, even short and tall varieties.
With uniform apparel expanding into everydaycorporate America, look for these apparel products to boost your marketingcampaign for years to come. How do you want the image of your company to bereflected in the marketplace? Choose a well coordinated selection of uniformapparel to enhance your companys promotional campaign or brand.
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