London is a hot bed of ethical fashion. It is renowned for being one of the worlds most vibrant and creative capitals that attracts top designers. The London fashion show is one of the premiere events, with an audience of fashion enthusiasts, key performers in the fashion world, international press and photographers. More than 5000 visitors register for the show. Popular designers like Christopher Kane, Gareth Pugh, Richard Nicoll and Roskanda Illincic are all successful outcomes of the show.


September 2007 Show:


The September 2007 show was held from 15th till 20th. Organised by the British Fashion Council, the show featured designer collections, and catwalks comprising of 50 catwalk shows of Britains preferred designers. Top designers, Gareth Pugh, Nicole Farhi, Julien MacDonald, Christopher Kane, Matthew Williamson, and Jen Laugesen exhibited their vibrant collection of designer wear outfits.



The highlight of the show was the eco friendly fashion, which emphasized on the utilization of organic substances, recycling of materials, and discussion of facts about sub-standard pay for workers in developing countries. The designers displayed collections on ecological and organic principles.


Ethical Trading Initiative (ETI), an organization that aims to improve the working conditions of people around the world held a debate on positive buying. The main purpose of the discussion was to create awareness among people and co-ordinate the activities of ethical trade teams with the buying teams, so that workers dont pay the price for demand for fashion. Clothes manufactured by workers will give good job opportunities but businesses must make sure that they are being paid a fair price. Trade and Development Minister Gareth Thomas said, "Retail and fashion companies have an important role supporting jobs in developing countries, but they need to raise their game on ethical trading and ensure the prices they pay their suppliers, and the turnaround times they demand, allow suppliers to pay workers a wage they can live on, not just survive on". Dan Rees, director of the ETI said that it is the consumers discretion to induce the companys to change their way of doing business.


Safia Minney, founder of the Fairtrade fashion label People Tree, believes that people should buy eco-friendly garments. People Tree exhibited an appealing collection of designer wears made from pure organic cotton without the blend of chemicals. While speaking in the show she commented, "We can seduce people with how fashionable fair trade clothing can be. It was a proof that garments can look both stylish and support fair trade fashion as well".



Naomi Campbell's flood relief charity show Fashion for Relief was held to support Rotary Flood disaster Appeal. Legendary models and celebrities like Daphne Guinness, Jodie Kidd, Leah Wood, Rio Ferdinand, Rosario Dawson, Tyson Beckford, Yasmin Le Bon cat walked in the show featuring the collections from worlds most renowned houses including Burberry, Alexander McQueen, Dior, Dolce & Gabbana, Pepe Jeans, and Vivienne Westwood. 'Fashion for Relief T-shirts' were also sold in Burberry stores for a price of £50.


London has to its credit the ability of breeding new designers and designer wear collections. The London Fashion show offers a prestigious environment to provide an impressive experience to entertain clients and nurture new design talents. Beauty is not in the clothes a person wears, nor in the figure they carry. It must be seen from their eyes, as it is the doorway to their heart, and must be reflected in the soul, through the love and the passion that is shown towards others. The London Fashion Show is an apt example for this.