Denim jeans and Europe seem to be made for each other. Therelationship goes back a long time. In fact the very word jeans come from atype of material that was named after sailors from Genoa in Italy. The word denim is from another French material serge de nimes.
The end of the Second World War was the time when denim bluejeans gained new status in Europe. Rugged yet relaxing they stood for freedomand a great future. Both men and women wore them. In Europe the surplus Levisjeans left behind by American armed forces were now available in limitedsupplies. They were extremely popular with teens.
The 60s saw the coming in of slim jeans. They wereextremely popular as leisurewear. Teens began to have real fun with them. The70s saw the bell-bottoms hitting their peak. Creativity flourished as far asdenim jeans go. Customized denim embroidery made an appearance, so too did studand patched jeans, giving jeans an all new glamorous appeal.
Designer jeans were literally everywhere in Europe and were a symbol of the affluence and status of the society. Leading designerlabels flooded the market in the 80s. Acid wash debuted in 1986 in Europe and took the market by storm. The 90s heralded the advent of a generation that wasmore concerned with old-fashioned values, environment and family life.
Jeans has been reinvented from time to time and the newmillennium is no different. You can see every major designer coming out withfabulous denim jeans wear. You can find them at catwalks, at chloe, at Versaceand at literally every fashion festival. The latest trends like the beaded andthe beat-up denim jeans are a rage among youth. So too are torn-knee blue jeanswhich can be found globally these days, why only Europe.
The coming in of the internet also had its impact on denimjeans in Europe, as in the other part so of the world. You could instantly findand shop for the latest jeans from numerous online resources. This meant thatthe consumer had a greater choice and need not compromise on quality of thejeans. Freed of all creative restrictions the denim jean is assuming numerousdisguises to be worn in and has literally broken every barrier of creativity.From being part of cushions to furniture-coverings to bed spreads, denim has made it presence felt, every where.
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