So, you have an email list, or you have rented an email list. Now what are you going to do with it? This is the question that you must answer in order to create an effective email marketing strategy. You have spent a lot of time building up your email list, and building a high level of trust with your customers, and now it is time to use it.
Most email marketing campaigns focus on getting people to click through to a website where advertisements can be placed. Some email marketing campaigns are meant to publish affiliate links or announce new products. This is one of the most powerful tools you will ever use, so it is important to know how to use it properly.
One of the things that I like to do is to tease customers with email messages. Hint at something that is new or fantastic, then give them a link so they can find out more about it. Usually you will need to offer them something free or at a special subscriber rate to make them feel special. Here is an example.
Hello [Customer Name], I have been able to arrange for a special, free bonus for our newsletter subscribers. I have made this product available on our website for $29.99, but I am going to offer it to you for free, just for being a loyal subscriber. Click here to learn more about this great new tool, but you need to hurry. I am going to remove this page on [deadline], after that you will have to pay the full price. Sincerely, [Your Name] P.S. By the way, if you know anyone that would benefit from this information, feel free to forward this email to them. You will also notice that I put a deadline in the message. This has the effect of creating a sense of urgency and a sense of fear. If people think that they are going to miss out on something, especially a free something, they are much more likely to click on the link and go to your website. Once there you can offer them the program you are selling or show them AdSense ads, affiliate links, or any of the other money making techniques that I have discussed. This method works best for text based emails. A lot of email spam filters won't let HTML emails through any more.
You can use the same methods for PPC advertising in email marketing as well. Basically you tell people to go out and try all other guys products, and when those products fail, they can come back to your website to get the stuff that works. This is the no-sale sale.
Another fantastic method of getting people to purchase things from email campaigns is to describe a long, tedious process that can create the results they want over time. Then go on to offer them a solution to the problem you just described, some tool or technique to speed up the process.
This is one of the best ways to get people to open their wallets. Remember, no one who ever bought a hammer wanted a hammer. They wanted to put a something together! The hammer is just a tool that was used to solve a problem. Don't talk about your great solution, talk about the problem, then introduce your solution. This will work ten times better that trying to convince people that they need something you are selling. In their minds, you are a problem solver, instead of just another peddler trying to make a few bucks on the latest gadget.
Another thing that you should always do is tell people to send the email message to other people they know who might be interested in the subject or your website. People are more likely to join something when someone that they know and trust makes a recommendation to them. The only thing that is more powerful than a high quality email list is a bigger high quality email list. Always explore new ways of increasing your customer base in a targeted manner. This will allow you to constantly improve your ability to get a high response rate when you make offers to the people on your email list.
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