Abstract:
Purpose: The objective of this paper is to review thecompetitive advantage of Turkey in the global towel market by using Porter'sTheory of Competitive Advantage of Nations (J 990) as a conceptual framework
Methodology: A comprehensive review of secondary datasources, both research and trade are reviewed.
Keywords: towel, marketing, Turkey, global competitiveness,nation's competitive advantage, Porter's Diamond
Introduction
The trade in textiles and apparel has become more and moreliberalized over the years. This trade liberalization has yielded aglobalization effect on the global textile and apparel market. There has beensignificant research in the factors influencing trade liberalization or inunderstanding or analyzing the bases for globalization of trade. The theoriesrelated to international trade include Ricardo's Theory of ComparativeAdvantage as Classical Trade Theory (Ricardo, 1817), Heckscher-Ohlin TradeTheory of Factor Proportions as NeoClassical Trade Theory (Heckscher &Ohlin, 1991), Posner's Technology Trade Gap Theory (Posner,1961) and Vernon'sProduct Life Cycle Theory (Vernon,1966) as Post-Neo Classical Trade Theory, andPorter's Competitive Advantage of Nations Model as Modem Trade Theory(Porter,1990).
David Ricardo developed the Classical Trade Theory in theearly 19th century that describes trade patterns between countries that shouldbe based not on absolute efficiency but on relative efficiency. Ricardobelieved that a country only has to have a relative advantage which isdetermined by the relative productivity of labor to benefit from trade (Ricardo,1817). Even though Ricardo's theory has important fallacies, it is consideredto be the basis of international trade thought, and comparative advantage isgenerally accepted as a valid viewpoint by economists (Coleman, 1986).
About the Authors:
The authors are associated with College of Textiles, NorthCarolina State University.
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