Introduction


Over the last couple of decades and particularly in the lastfive years or so, the position of maternity wears in the market place grownexponentially. The growth is due to the fact that expecting and new mothershave started to demand more from clothing manufactures and the manufactureshave started to deliver in a big way. In US since 2000, this market experienceda 12% increase and outpaced the growth in total womens clothing market by 10%.Thematerials and production techniques today make it possible without effort andretain the sense of individuality and style throughout pregnancy and even afterit. A large number of fashion designers have been designing new stylistfashionable dresses. Hence this segment has been gradually emerging as animportant segment in the world of fashion.


What is Maternity Wear?


Maternity clothing is worn by women as an adaptation tochanges in body size during pregnancy. They are nothing but modification ofbasic forms designed such as to accommodate the changing size of women duringpregnancy so as to give comfort and style look. Some garments serve specialpurpose like support, easy nursing and radiation protection etc


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About the Authors


The authorsare associated with Kumaraguru College of Technology.