Over the last couple of decades and particularly in the last five years or so, the position of maternity wears in the market place grown exponentially. The growth is due to the fact that expecting and new mothers have started to demand more from clothing manufactures and the manufactures have started to deliver in a big way. In US since 2000, this market experienced a 12% increase and outpaced the growth in total womens clothing market by 10%.The materials and production techniques today make it possible without effort and retain the sense of individuality and style throughout pregnancy and even after it. A large number of fashion designers have been designing new stylist fashionable dresses. Hence this segment has been gradually emerging as an important segment in the world of fashion.
What is Maternity Wear?
Maternity clothing is worn by women as an adaptation to changes in body size during pregnancy. They are nothing but modification of basic forms designed such as to accommodate the changing size of women during pregnancy so as to give comfort and style look. Some garments serve special purpose like support, easy nursing and radiation protection etc
About the Authors
The authors are associated with Kumaraguru College of Technology.