By: Dr.G.B. Karthikeyan, Dr.K.P.MalathiShiri and Mr.M.B.Karthikeyan

Success of an organization largely depends upon the level ofperformance of its employees. The level of the performance of an employee is afunction of his abilities and motivation. Motivation is an art of stimulatingpeople to get the desired things done.

It is one of the important factors affecting humanbehaviour. Motivational factors are the perceived needs of the employees,satisfaction of the employees will contribute to employees' performance andproductivity. The process of motivation may be internal or external to theindividual that arouses enthusiasm, and persistence to pursue a certain courseof action.Dr. Mungo Miller (1968).'

Summaries/major ideas which have been discovered aboutmotivational processes as they appear in industry, lie six general principlesare:

  1. Motivation is psychological and not logical. It is primarily an emotional process and most basic motivations are defined in terms of feelings. Man uses objects, people, actions, and ideas as tools in his never-ending pursuit of the way he wants to feel.

  1. Motivation is fundamentally an unconscious process. Most of us find this difficult or impossible to believes, but in most instances a man Gles not himself know the real reasons why he acts as he does or what it is that he seeks.

  1. Motivation is an individual matter. The key to a person's behavior lies within himself. The supervisor must use judgement to figure out why each person reacts the way he does in a given situation.

  1. Not only do motivating needs differ from person to person, but in any individual they vary from time to time. There is a constantly shifting hierarchy of needs within the person. Some one of all the things he wants is at the top of his list at any given moment.

  1. Motivation is inevitably a social process. The individual does not live in a vacuum. His actions and his needs are shaped from the moment of birth by the people around him. Some of this influence comes through the broad general society in which he lives, some through the smaller groupings

  1. In the vast majority of our daily actions we are guided by habits established by motivational processes that were active many years earlier.

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About the Authors:

Dr.G.B.Karthikeyan is Assistant Professor, ManagementStudies, Hindusthan College of Arts & Science, Coimbatore ,Dr. K.P.MalathiShiri is Head, Management Studies, Natesan's Co-operative College, Chennai Mr. M.B. Karthikeyan is Research Associate, Management Studies, Hindusthann College of Arts& Science, Coimbatore

Originallypublished in New Cloth Market: March 2010