The spread of denim culture, all over the world brought with it a trend of fast changing fashions and manufacturing technology. Nowadays, when it comes to eco-friendly treatments within the denim industry, there seems to be no shortage of innovative views, technological progression or the investments. Instead, the difficulty lies in the power to implement the green solutions into the apparel market. Naturally, no long-lasting change happens over night. Reasons vary throughout the supply chain: from short term pricing issues to lack of education concerning the production methods and or simple reluctance of companies as well as consumers to embrace a breath of fresh air in the way they conduct their business and or lead their lives.

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The author is Reader, Textile Engineering Department, The M.S. University of Baroda. Vadodara

Originally Published in Textile Review, November-2010

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