Background
Handloomsector is known as a very old textile production mode. In the last 100 years,it has accommodated many socio-economic changes in its fold, and yet has beenable to provide employment to lakhs of families in India. However, the changes inthe last decade have been tumultuous and revealing. Growth of handloom sectorin the last decade and half has become a challenge, and sustenance oflivelihoods in this sector has become a major goal for both the government andothers.
The`
Timewarp has been hitting these characteristics. It is also bringing to light the hollownessof growth strategies and is also questioning the established premises and modelsof business and product development.
Thispaper is an attempt to look at these growth strategies and tries to bring in afresh perspective that needs to be debated and adopted widely.
The author is IndependentTextile Analyst
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