Colours are the phenomena of visual insight. One cannot hear, taste or feel the colour, the only way to recognize the colour is to see it. A colour is a means of nonverbal communication and says a lot more than you can ever imagine.Colour is a fundamental consideration in the design process. Colour can also affect someone's ability to concentrate or to focus well. Colour can also have an effect on the way someone appears to look in the clothing they wear. It is often the first element that is noticed about a design and influences how the garment or collection is perceived. Colour is often the starting point of the design process. Gender and personality are the most common factors for determining the type of colours a person will wear. Males are typically dressed in dark colours such as blue, black, green, gray, red, and brown. These colours are usually worn in various shades but they still consist of these primary hues. Females typically wear lighter colours such as pink, yellow, cyan, lime green, orange, and peach. Women and girls also wear the darker colours that are normally associated with men but men normally do not wear lighter colours associated with women.



Colour also has an Impact on:


  • Your apparent shape
  • Your apparent weight
  • Your apparent personality
  • Your emotions


Psychological Properties:


The eleven basic colours have fundamental psychological properties that are universal, regardless of which particular shade, tone or tint of it you are using. Each of them has potentially positive or negative psychological effects and which of these effects is created depends on the relationships within colour combinations. Colours can warm up, cool down, make practical or impractical, create impact or camouflage. It has been determined by medical science that colour can influence the viewer's hormones, blood pressure and body temperature. Every colour is having a positive as well as negative effect; negative effect shows when it is mixed with lighter or darker shade). Colour can have a profound effect on one's mood as well as their level of energy. The psychological properties of the eleven basic colours are as follows: