Cotton blouses and shirts are the most used apparels that every woman young or old wears on a daily basis. It is needless to say that cotton shirts and blouses are not only comfortable but they are available in an array of designs as well.
Women blouses and shirts are the ninth largest imported category in the world apparel import and 13th largest category in world apparel export. In India's export, cotton blouses and shirts are the second largest export item to the world. But over the last five years, there has been a slow down in the trade of this item in the world apparel trade. However, India has not only maintained the position but there has been an increase in the export from India to the world.
Total market size of women blouses and shirts is around US$ 5.7 billion with a share of 2.2 per cent in total RMG import. Though, there has been an increase in the share from 2005, the share from the previous year remained stagnant. Being a cotton base product, India enjoys the competitive advantage in this sector.
Originally Published in Apparel India, July-2011