Retailing is a planning, development and presentation of product lines for identified target markets with regard to prices assortments, styling and timing. In the recent years, Fashion Retailing which is one among the main type of retailing is regarded as the back bone for the retailers and the marketing people.

Fashion Retailing is the art of implementing effective design ideas to increase store traffic and sales volume. Fashion Retailing is an art and science of displaying merchandise to enable maximum sale. It is not only a tool to enhance selling products but also plays an important role in educating the customers, creating a desire to buy and finally improves the selling process. Fashion retailing is the placement of selling in an aesthetically pleasing fashion, presenting them in a way that would convert the window shoppers into prospects and ultimately buyers of the product.


Fashion Retailing in apparel industry has enjoyed considerable growth throughout both the industrialized and the developing world. Todays retailer faces some of the toughest issues over experienced in the history of the industry from the fundamental changes in the way of consumer shop to greatly increased expectation to sales and price, thinning margins and high rocketing competitions.


Addressing these issues will value of new thinking that is fashion way of marketing. This white paper will explore how retailers can deploy available technologies in new ways to expand customer touch points and achieve revolutionary excellence in marketing, customer service, and associate effectiveness and supply chain efficiency.


In the following pages we will take a look at how and where retailers can transform operation through creative deployment of todays technologies to increase sales, improve customer retention rates and reduce costs for a significant competitive advantage.

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The authors are associated with K.S.Rangasamy College of Technology, Namakkal District, Tamilnadu.