Art of presentation is crucial for retailing. Retailers have embarked on a new trend to come closer to their customers. 'Concept Stores' are now an upcoming trend in the sector which is giving retail a new spin.

Innovation in retail business can lead to increased success, if done appropriately. Retail concepts always focus on growth policies, and expansion. The main aspect of consideration for any retail growth would be the concept of the retail store. Concept store is a new retail trend, where products are presented in a way that makes the customers feel closer to the brand, thereby enabling better positioning of the product.

A concept store goes beyond the general retail stores that simply sell merchandise. Concept stores appeal to the sense of the shoppers by offering products in a way that blends with the environment. They do not offer products in a standard way, but in a way that appeals to a particular segment of customers. It is a platform combining quality and choice across all merchandise under a single roof. These stores are designed specially to give first hand shopping experience to their customers.