Urbanwear is a fashion category that encompasses various items including clothing, footwear, jewelry, handbags, and accessories, popular among both international and local brands. These items are favored by people in urban areas and the countryside, sought after for their trendiness. Designer-made items are particularly popular and can be found in malls, retailer shops, and wholesale markets, often with attractive deals.

Among designer-made urban wear items, authenticity is a significant concern for buyers. Sellers claim to offer genuine and unique products, but the price range can vary widely. Despite assurances of authenticity, buyers are usually offered reasonable prices, making these items affordable for most. Sellers often allow refunds if the purchased clothing is found to be inauthentic, emphasizing the importance of checking product quality before purchase. Authenticity is paramount, and buyers are advised to patronize genuine stores.

Renowned companies, especially international brands, often begin their clothing ventures by selling urban wear in various markets. They establish their presence gradually, building credibility and business relations in the industry. Collaboration among brands, companies, and retailers plays a crucial role in overcoming challenges and establishing a strong presence in the market.

Building a brand image and trust among customers takes time and consistency. This holds particularly true for wholesalers, who sometimes face skepticism regarding product quality. Brands and retailers target specific customer groups, often including young adults and celebrities. To cater to this audience, items with hip-hop styles, vibrant designs, and bold motifs are introduced, appealing to the trendy and enthusiastic fashion sensibilities of the customers.

After achieving a success in the local market, the brand decided to go online and sell their products on the Internet. It was a wise decision because they can appeal to more viewers, both locally and internationally on the Internet. It is also by going online that the brand recorded the fastest rate of sale increase of urban wear items among all the different brands. The Internet proved to be a medium that can be effective in attracting customers in the local market as well as all over the world.


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