There were days when merely wearing good quality, attractive clothes was considered fashionable. But gone are those days! Today, one needs to do much more than this to be seen as a fashion symbol. One also ought to be conscious of the accessories that they wear to go along with their clothes and their footwear.


The footwear industry in India is expanding at an incredible rate. The Indian footwear industry is estimated to be of around ` 10.15 lakh crores as for now and is believed to reach ` 12.34 lakh crores by 2015. It is increasing at a rate of about 15 percent per annum.


Common Indian public is increasingly accepting stylish and branded footwear in their day to day lives. It has become as important as clothing and apparel for them. Indians wear various kinds of footwear like shoes, slippers, sandals, boots, flip flops, moccasins, and many others.


It is easy to come across various brand names when it comes to footwear in India. Bata, an Indian brand, is the most popular of all the brands in the country. Liberty, Khadims, Metro Shoes, Relaxo, and Paragon are other sought after Indian brands. Woodland, Nike, Reebok, Adidas, FILA, and Puma are the most spotted international brands in India.


Indian brands beat the international brands clearly in terms of volume. They constitute of 90 percent of the total market. But the international brands (that constitute the remaining ten percent) clearly rule certain segments of the market like the sports footwear segment and luxury footwear segment.


Anupam Bansal, Director, Liberty Group says, "Indian brands cover the middle and the bottom of the pyramid, as well. International brands target only the top of the pyramid which is a very small part of the entire footwear market. I would personally go with Liberty 90 percent of times. But for a change, I don't mind wearing a Nike for a run! "


In terms of pricing, Indian brands cost lesser as compared to international brands. They will cost less than or around Rs. 1000 while any international brand will only cost more than that amount. But apart from being an advantage, that may result in baseless notions of Indian brands being an inferior quality product.