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and fashion is the subject of intense sociological, historical, anthropological
and semiotic analysis in contemporary social theory. The phenomenon of fashion,
the impact of which is recognized by the famous cliché : "You are what you wear",
offers a dense, rich set of costume options and reveals multiple and unexpected
ways through which fashion is part of the concrete, tangible, profound,
complicated and symbolic process of forming of the modern and postmodern Self,
identity, body and social relations.
development of gender identity is a social construct with garment and fashion
being two factors of this configuration. Even fashion should be considered as
part of the social processes of discrimination, namely the reproduction of
hierarchy's position and prestige in a deeply unequal society.
aim of this study is to detect different types of human ideas about the
evolution of gender through clothing and fashion, what is "feminine" and "male"
appearance in the evaluation of various dress styles.
research part of this paper includes the results of a Qualitative social
research. The theoretical framework of feminist theory and the process of
informal and conversational interview are chose in order to release the
This article was originally published at the Fashion Colloquia - London, September, 2011.
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